idk.. i'm partial to names that referencing things... others may not be.. maybe they won't get the reference... could do a series based on a director, actor, decade, music genre, etc.
Here are some Bill Murray references that could work for beer names... but IPA or Stout or Saison or Wild Ale or Porter or Bitter or whatever the style is after the name
I'm Sailing!
Don't Drive Angry
Au revoir gopher
This Mr. Stay Puft's okay!
I feel good, I feel great, I feel wonderful
Baby Steps
Needlenose Ned? Ned the Head?... Bing!
I'd like to say a prayer and drink to world peace
You've made a cuckold of me
idk.. nobody pays me to do this ****.. just think it should be fun, engaging, more so then here is our IPA, here is our blonde, here is our coconut/coffee/vanilla stout
some places do do this well.. Kane and Carton do a fantastic job.... maybe it was because things were newer in NJ for craft when they started... just seems like a lot of the new places the past 18 months are maybe in such a rush they aren't thinking about the branding aspect of things so much