Utter codswollop written by someone who does not know what they're talking about. "I’m asking you to stand up and demand good tasting beer." And I'm asking you to stand up and demand quality journalism. Get off your ass and go to some of the Bay Area's fine local breweries and tap/tasting rooms and try some delicious IPA that is not made with "eleventy kinds of hops" but with just a few (or even just one - ever heard of a single-hop IPA?) that are as delicious and well-balanced as the (IMO tired, boring and outdated) Lagunitas and Racer 5 you like. What's a quintuple IPA? It doesn't exist. Ever been to Cellarmaker or Barebottle? Or tried Moonraker or Fieldwork (or a gazillion other breweries)? They are all using hops for flavor and not mere bitterness. There was a trend toward hop bombs some years ago but it has since been replaced with flavor-forward IPAs. This piece is as outdated, behind the times, not reflective of what is happening on the local/west/east coast beer scene and indicative of someone who hasn't done their research due most probably to laziness, apathy and/or dislike of the style. If you don't like IPAs that's fine (not everyone does) but what you've written about them is poor and inaccurate.