Bud Light "ingredients label" commercial

[mongoose33]

Know what's in Bud Light? Water, Barley, Rice, Hops.

Who knew? I'm sure now everyone will be wondering what's in all the other beers.

BTW, I'm not saying what's in mine.

 

[Qhrumphf]

They're STILL using hops? They need to move on to True Beer.

 

[Hoppy2bmerry]

Do we believe they don’t use clarifying agents?

 

[Qhrumphf]

I had the same thought.

Presumably if it's filtered out it doesn't count.

I also assume they practice water treatment to get all their plants producing the same product.

 

[Kee]

So, I guess what's missing from my beer is the rice.

 

[seatazzz]

I've been toying with the idea of adding rice to a light lager to see if I can get our buddy (who only drinks bud light) to try my homebrew, which he vehemently refuses to do. Of course I would need to bottle it in some bud light bottles (darn screwtops) to make the ruse work....hmmm.

 

[SteveH aka shetc]

Rice? We don't need no stinkin' rice!

 

[day_trippr]

Worth the shot

I think the ad series is hilarious, but unlikely to stem defections from the Bud Lite kingdom. The mighty are falling and can't get up...

 

[mongoose33]

Do we believe they don’t use clarifying agents?

No yeast as ingredients. Has to be filtered out.

 

[jaymosbeershack]

Any item contributing less that 1% does not need to be listed according to federal guidlines. Fining, enzymes, and yeast all fall in that catagory.

 

[JohnSand]

I don't list ingredients. (The secret is Gamma Rays)

 

[ApolloSimcoe]

I could've sworn they used corn too...

 

[Qhrumphf]

Miller and Coors use corn. Bud uses rice.

 

[Qhrumphf]

Also, ponder the following...

This faces no regulatory implications for being misleading (trace things like water salts, acids, process additives not listed)...

Then MillerCoors follows suit so as to stay competitive...

As now some 80ish percent of beer sold in the U.S. now has this labelling, they cry to legislators and regulators, thus forcing it on ALL beer.

Which will not be good for craft beer.

And will effectively end the small taproom-only can release that most small brewers are doing these days.

 

[ApolloSimcoe]

This faces no regulatory implications for being misleading (trace things like water salts, acids, process additives not listed)...

Nor will it. No label that i can think of has water listed as an ingredient and lists the minerals that are in said water.

 

[ApolloSimcoe]

I also think this is just another marketing ploy to get people to purchase their product and regain lost market share

 

[OG-wan Kenobi]

It's sad that they make a better commercial than they do beer

 

[Lefou]

It's sad that they make a better commercial than they do beer

Dilly dilly...

 

[Hoppy2bmerry]

Also, ponder the following...

This faces no regulatory implications for being misleading (trace things like water salts, acids, process additives not listed)...

Then MillerCoors follows suit so as to stay competitive...

As now some 80ish percent of beer sold in the U.S. now has this labelling, they cry to legislators and regulators, thus forcing it on ALL beer.

Which will not be good for craft beer.

And will effectively end the small taproom-only can release that most small brewers are doing these days.

One could wonder why the beverage has not been required to list ingredients as “food” my guess is the ATF doesn’t require other alcohol to be labeled, so spirit producers can keep their proprietary secrets.

 

[Qhrumphf]

Since the Food Safety Modernization Act, alcohol regulations now falls under FDA as well as TTB and USDA, so it may only be a matter of time.

There's long been the ability to list things like "spices" or "natural [and/or artificial] flavors" in food. Hell even bottled waters say things like "minerals added for taste" when things are added to them.

 

[RPh_Guy]

My personal favorite: "Naturally flavored with other natural flavors"

 

[myelo]

I would have sworn that Budweiser (regular not the light) had the ingredients listed on the label for years. But maybe it was just a bad dream I had where I was drinking a Bud.

 

[Soulshine2]

My personal favorite: "Naturally flavored with other natural flavors"

or worse...look at a carton of vanilla ice cream , see where it says natural flavorings ...yeah most times in cheap ice cream ,that same natural flavorings is a substitute for vanilla, castoreum. I'll let you look up what that is if you dont already know...go ahead , I'll wait.

 

[One Eye Ross]

Remember the Reinheitsgebot!! You can't call it beer if it has rice!

 

[grampamark]

Here's what can be used in beer, per federal regulations (27 CFR, 25.15).

§ 25.15 Materials for the production of beer.
(a) Beer must be brewed from malt or from substitutes for malt. Only rice, grain of any kind, bran, glucose, sugar, and molasses are substitutes for malt. In addition, you may also use the following materials as adjuncts in fermenting beer: honey, fruit, fruit juice, fruit concentrate, herbs, spices, and other food materials.

(b) You may use flavors and other nonbeverage ingredients containing alcohol in producing beer. Flavors and other nonbeverage ingredients containing alcohol may contribute no more than 49% of the overall alcohol content of the finished beer. For example, a finished beer that contains 5.0% alcohol by volume must derive a minimum of 2.55% alcohol by volume from the fermentation of ingredients at the brewery and may derive not more than 2.45% alcohol by volume from the addition of flavors and other nonbeverage ingredients containing alcohol. In the case of beer with an alcohol content of more than 6% by volume, no more than 1.5% of the volume of the beer may consist of alcohol derived from added flavors and other nonbeverage ingredients containing alcohol.

 

[ApolloSimcoe]

I would have sworn that Budweiser (regular not the light) had the ingredients listed on the label for years. But maybe it was just a bad dream I had where I was drinking a Bud.

You are correct.

 

[One Eye Ross]

Here's what can be used in beer, per federal regulations (27 CFR, 25.15).

And that's why I don't drink Budweiser - or any major beer brewery's beer.

 

[myelo]

You are correct.

Ahhh, thanks! Although I see they left off the water.

 

[Shwagger]

Malt, water, hops, yeast


I also think they are doing it to jab at all the sweet stouts, for example, with chocolate, vanilla, cinnamon, eyes of a newt, mushrooms, belly button lint, oatmeal cookies, pancakes, eggs, bacon etc etc.

 

[SteveH aka shetc]

Malt, water, hops, yeast


I also think they are doing it to jab at all the sweet stouts, for example, with chocolate, vanilla, cinnamon, eyes of a newt, mushrooms, belly button lint, oatmeal cookies, pancakes, eggs, bacon etc etc.

I doubt Bud marketing would know a sweet stout if it were dumped on their heads.