Bud Light "ingredients label" commercial

[user 246304]

Aren't they only doing this on a case, not 6-packs? I thought I saw a commercial today that tried to zip that one away at lightning speed. Given I buy multiple cases of Bud Light when I go in, I presume everyone does, but in the odd chance someone buys a paltry 6-pack, I thought - man, that is some sharp practice. Really, really, really uncool.

 

[day_trippr]

Looks like half-cases at least...

That's the smallest bundle they sell that doesn't use plastic ties, right?

 

[Kiln]

Corn or rice? What's the difference? Both ingredients create invisibility. The hatred of corn, It's like the pride of reinheitsgebots little brother who forgot the rules. Who cares about rules or corn. I like corn. A native American ingredient . The Belgians own bud light and the Belgians make wonderful beers....made with uh....corn sugar..... So yeah.

 

[JONNYROTTEN]

There has never been a single BL clone made in the history of homebrew that actually tastes remotely close to BL. And there has been many attempts
Whatever the secret is it ain't gunna be on the label regardless

 

[S-Met]

Corn or rice? What's the difference? Both ingredients create invisibility. The hatred of corn, It's like the pride of reinheitsgebots little brother who forgot the rules. Who cares about rules or corn. I like corn. A native American ingredient . The Belgians own bud light and the Belgians make wonderful beers....made with uh....corn sugar..... So yeah.

Corn is magical... eat it tonight, see it tomorrow.

 

[grampamark]

There has never been a single BL clone made in the history of homebrew that actually tastes remotely close to BL. And there has been many attempts
Whatever the secret is it ain't gunna be on the label regardless

Bud Light has flavor? Who knew.

 

[Still Brewn]

Any item contributing less that 1% does not need to be listed according to federal guidlines. Fining, enzymes, and yeast all fall in that catagory.

Ok then why are they listing hops? I seriously doubt they are using anywhere close to 1.28 oz of hops in a gallon....

 

[Vale71]

Marketing choice? Hops are perceived to be good by the consumer. Just because you are not obligated to list them doesn't mean you are not allowed to list them if you so choose.

 

[madscientist451]

Top management at ABInBev thinks the ingredient label and the associated advertising campaign will make a difference in their declining market share.
If drinkers cared about ingredients they wouldn't be consuming a known addictive drug, alcohol.

 

[Vale71]

Some of us are very selective in our choice of poisons...

 

[JohnSand]

I think it's a bad ad campaign. I agree that it's intent is to give Bud drinkers something to cling to, similar to the "brewed the hard way" and "for the many, not the few". Even if I were still drinking macro brews, those commercials would not impress me.

 

[Qhrumphf]

I dunno. The Food **** caused enough of a stir amongst the pseudoscience and gullibility crowd that her obnoxious "beers you should stop drinking right now" trashpiece still makes the rounds (and people still share it with me or ask me about it) years later.

 

[mongoose33]

Once I saw the Bud Light commercials during the Super Bowl, the "ingredients list" thing made sense. They lambasted both Miller and Coors for using "corn syrup" in their beer, while Bud Light does not.

The implication being, of course Coors and Miller don't want ingredients labels on their beers, they'd have to tell you about the corn syrup. Meanwhile, Bud Light is presumed to be "pure" in the sense of Water, Hops, Malt.

Meanwhile, corn farmers are not happy.

https://www.huffingtonpost.com/entry/bud-light-corn-fight_us_5c57b349e4b087104754a2db

 

[Numsquat]

May 2018 was the compliance date for the new FDA food labeling laws, which includes any restaurant chains with 20 or more locations. it is the first time any alcohol has been required to have published nutritional information and is required for all alcohol served including wine and spirits. The law doesn't apply to any other alcohol situations outside of restaurant/20+chains. So it doesn't affect tap rooms, brewpubs (less than 20 locations) or packaging.

The FDA is "working" with the chains to be in compliance by May 2019. So unless the bigger craft breweries get on board, you will see 20 taps of Bud at places like Buffalo Wild Wings come this May.

 

[singybrue]

The Belgians own bud light and the Belgians make wonderful beers....made with uh....corn sugar..... So yeah.

Actually, the Brazilians own Bud Light.

And the ads are subterfuge, assuming (correctly) that most consumers don't know the difference between corn sugar and high fructose corn sugar(HFCS, you know, the bad stuff).

 

[rburrelli]

Based upon the cost per 30 seconds of air time for the Super Bowl just guess how many millions of dollars they just spent on advertising no corn sugar. It must be important to them. It is an effort to separate themselves from the other similar beers out there since “corn sugar” carries a bad health connotation in the general consumers mind.

Those that brew know better though.

 

[eric19312]

Actually, the Brazilians own Bud Light.

And the ads are subterfuge, assuming (correctly) that most consumers don't know the difference between corn sugar and high fructose corn sugar(HFCS, you know, the bad stuff).

I may be mistaken but I’d think corn syrup and high fructose corn syrup would both be 100% fermentable and to call one the bad stuff seems silly.

People don’t understand the sugar in beer comes from the barley malt. The adjuncts are alcohol by the time a consumer tastes it.

 

[OleBrewing]

I prefer the corn over rice. And if I had no other choice between bud light or miller lite it would be miller lite. But my cheap American lager is PBR, Old Mil, and Schlitz. And prefer Schlitz over them they just don't sell them in cases in my area only Sixers.

As for a food label hopefully there will be some areas where it would not be required.

 

[Shwagger]

Paulaner or another German brewery should release a commercial here. No speach, rather brewers working in tje brewery with the ingredients, some nice soft music, and at the very end text: malt, water, hops, yeast...

 

[Diver_Alan]

The reason they are listing the ingredients on the package is so they can list the calories. The next step will be showing how much better bud is for you. They will compare the calories in a bud lt to a imperial stout and give the impression that all craft beers are higher in calories.

 

[day_trippr]

While I've frankly enjoyed the artistry of the BL ad series at the end of the day it's all an act of desperation to save a sinking paradigm...

Cheers!

 

[devilssoninlaw]

I think the people drinking BL are probably patting themselves on the back because they aren't drinking corn syrup, which has no place in a beer, like rice and hobbs do. It's best ice cold in a frosted mug, like all good beer.

 

[AZCoolerBrewer]

Bud Light is unoffensive and easy to drink. It has the illusion of being good for you, but the brand to me is working mans beer (by working man, I mean working women too). I’m a working man myself so I can identify. The ingredients list is a way to elevate the brand, make it cool and trendy without pissing off its working man base.

 

[day_trippr]

[...]The ingredients list is a way to elevate the brand, make it cool and trendy without pissing off its working man base.

I don't get any "cool and trendy" out of this campaign...

 

[robfar]

When the best thing you can say about your product is that it doesn't contain corn, you're really reaching.

 

[brownni5]

I've seen pointed out elsewhere that other AB InBev beers do use corn syrup - other Bud and Busch products as well as Stella - also with a featured SB commercial. And that Stella ad didn't work for me either - everyone knows that The Dude's beer (or, "oat soda", to use the parlance of our times) of choice is MGD.

 

[Mitch S]

Still waiting for someone with more editing skills to take the Game of Thrones/Budweiser Commercial and superimpose the HBT logo or the Independent Craft Brewers Association Logo on the Mountain or the dragon...