MuddyCreek
Well-Known Member
Well, I don't necessarily promise much in the way of glamour, but I have been faithful in my transparency.
I don't pull any punches. I figure if folks want to know what it's really like - they have a right. Soon we'll have our 1 year anniversary and we're really really hoping to launch our official website by then. (That should give you an idea about how busy we are and what kind of perfectionists we are. 2 of the 3 of us are software guys and we STILL haven't gotten our official website up yet.)
But it will be a thing of beauty. Truly something magical to behold. However, again in being completely honest - the uber developer in the group has done the greatest amount of legwork on the backend. An entire database has been developed that tracks each of our sales and other transactions from the day we opened. We can tell you how many pints of IPA we sold on May 15th of last year, precisely. We can tell you how many "free pints" we give away per day on average to our "Fishin' Hole" members and whether or not the deal is making good financial sense for us. (It still is.)
We will have sections for each branch of the ownership to manage. The brewing side will be able to upload videos and various content for folks on what we're doing in the brewhaus. We'll be able to update our brew schedules so folks will know what beers are coming out and when. We will be filming bios on our malt and hops profiles and why we choose the combinations we do.
The taproom side will eventually have discussions of how different types of glassware can help release aroma and flavor from different styles. It will show bios of our beertenders, and have live pours etc. of our products. The website will show where we are distributed and what musical groups are coming up as well as clips of those groups from previous performances.
Oh ya. It's going to be and epic ass-kicking website.
I don't pull any punches. I figure if folks want to know what it's really like - they have a right. Soon we'll have our 1 year anniversary and we're really really hoping to launch our official website by then. (That should give you an idea about how busy we are and what kind of perfectionists we are. 2 of the 3 of us are software guys and we STILL haven't gotten our official website up yet.)
But it will be a thing of beauty. Truly something magical to behold. However, again in being completely honest - the uber developer in the group has done the greatest amount of legwork on the backend. An entire database has been developed that tracks each of our sales and other transactions from the day we opened. We can tell you how many pints of IPA we sold on May 15th of last year, precisely. We can tell you how many "free pints" we give away per day on average to our "Fishin' Hole" members and whether or not the deal is making good financial sense for us. (It still is.)
We will have sections for each branch of the ownership to manage. The brewing side will be able to upload videos and various content for folks on what we're doing in the brewhaus. We'll be able to update our brew schedules so folks will know what beers are coming out and when. We will be filming bios on our malt and hops profiles and why we choose the combinations we do.
The taproom side will eventually have discussions of how different types of glassware can help release aroma and flavor from different styles. It will show bios of our beertenders, and have live pours etc. of our products. The website will show where we are distributed and what musical groups are coming up as well as clips of those groups from previous performances.
Oh ya. It's going to be and epic ass-kicking website.