I'm not saying it's wrong, but why is it that I'm hearing this NOW, and not 3 years ago? And when I was getting started, I talked to a BUNCH of experienced and reputable brewers, including a few beer geniuses and NOBODY said I should rehydrate dry yeast. I've heard that I need to aerate...which I do. I know temperature is important...I'm actually FINALLY able to address that. Most of my beers that didn't have the temp control, but didn't really require it, turned out pretty good; but my US-05 stout and porter attempts, while they took off pretty quickly, I was not too impressed with the flavors and they eventually overcarbed (I bottle, no kegging). Since I got a fermentation chamber set-up finally, I'm doing another stout...but NOT using US-05, because I thought the yeast might be my issue (in addition to the temps). I used Wyeast 1968 smackpack for the current brew...and it took awhile to show signs of life at 64F, but samples have been delicious. If I give US-05 a try again, I'll try rehydrating...could be that was the problem rather than the temperature...or a combination of the two.