I thought it might be less expensive to create my own recipe and buy malt extract and hops, etc, but looking at costs to buy ingredients , it looks like it’s pretty close or cheaper to buy a recipe kit and tweak it to my vision.
Are there better options?
A brew friend of mine buys (all-grain) kits from MoreBeer or Northern Brewer when they go on sale, such as 3 for $nn, and gets their free shipping. He's been signed up for their alerts, which may include a special coupon when it's needed to get the special deal.
We've compared buying
all-grain kits when
on sale vs. buying loose ingredients, either from those big 2, or at a local LHBS. Cost-wise it's usually a wash, or the kits are cheaper. So he comes out ahead by just buying those
on sale kits. He may tweak their kit recipes a little, adding a different malt and/or extra hops, purchased separately.
He always overbuilds (liquid) yeast starters, then ranches (fresh) yeast from them for future starters and use. That way he rarely needs to buy yeast, saving some good money there, even more so when shipping gets involved. Yeast has become a prime expense in homebrewing lately, especially the wet (liquid) yeasts, so make starters, and start banking!
I used to participate in a semi-local group grain buy, but that dried up a few years ago. So now again, I buy most ingredients from the one of my 2 fairly local LHBS'. They're well stocked and with their club (or AHA) discount the price difference with the later group buy pricing isn't that much anyway. That way I also help support the store which has many other advantages, and I can order sacks of pretty much any malt available.
I still tend to buy hops from YVH and HopsDirect...