Great article on Sierra and the others. Breweries in the growth cycle were able to ride the wave. Cores are fine, core portfolios just don’t work now. SN paid attention to the market shifts. The others were not as attentive to change. Anchor never really changed at all. I still remember the collab Fritz did with Koch at Sam Adams. They came in a case of different 750ml corked bottles. The Anchor one was fantastic. All the others were Fantastic beers!! Now the shelves are flooded with tons of IPA, most are out of date. People then buy and the beers are not good. I’m amazed at how poor so many of these beers are made. I’m always asking myself, “what are they thinking?” I think that is what happened riding that huge wave. They weren’t thinking, they were riding.