Naegerbomb
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Naegerbomb is the % fruit based on weight, volume, sugar, or something else? I think you kind of touched on this with all the TTB talk, but I'm still a bit confused.
Your stuff is amazing by the way, keep up the great work.
Hey thank you for the compliments, we really appreciate them. The percentages on the label are by volume --- for mead producers that use real fruit (there are very few) it puts us at a disadvantage in terms of educating our consumers, because every meadmaker in the world discusses mead in terms of percentage of fermentable sugars contributing to alcohol production (e.g. mead by definition is the alcoholic beverage produced by fermentation of honey, whereby 51% or more of fermentables by weight comes from honey, and other ingredients can be malt, fruit, etc etc).
Since we use real (whole) fruit, and not syrups/flavorings/concentrates, our labels can give the false impression that our meads aren't meads by the definition that actual meadmakers use. In our fermenters, a lot of the space is taken up by fruit (by volume) -- since fruit is mostly water, it also does not contribute significantly to overall alcohol production -- all of our meads have honey as the VAST majority of their fermentables content by weight (I'd say ~95% of fermentables from honey, just a "shooting from the hip" number). I'm really sorry that we're in this situation of having to analyze this in detail, but thats the TTB for you --- their definitions and labeling requirements for honey wines don't make any sense and are misleading to consumers, especially for meads like ours and meads produced outside of the country and imported (these don't have to adhere to many TTB requirements - odd, I know). That is something we are actively trying to change behind the scenes, but this petition has some excellent background information.
The simple answer is that our meads are meads by the definition that every modern meadmaker uses. Our TTB really needs to make true guidelines for mead --- not "honey wine".