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Just saw this on GBH and I'm still astounded by it:
Matthew Modica: "I think it depends what circles you’re speaking to. If this was 10 years ago I’d say people were more interested in making sure to make a stop alongside their previously planned trips. I don’t know anyone in my field who has ever “needed” to see a brewery. For myself, even, when I’m in Belgium I didn’t really have a desire to see Cantillion. I did, twice, but I just didn’t care. Instead I took a bottle of Underberg on a photo tour of the brewery. If the desire is to see steel and people at work, or, in the case of Cantillion, spiderwebs of which you likely won’t understand, then you can see steel and people at work 5 miles from your house and hopefully support your local economy."

Literally what in the **** is this person trying to say? "I didn't have a desire to see Cantillon...I went twice but I didn't care." OK? This dude's been into beer for over 10 years and he doesn't understand the difference between Cantillon and your local brewpub? I understand not needing to go on the Cantillon tour more than once, dear lord man. The beers available to drink on premises are worth the stop in alone, especially if you're al-*******-ready in Belgium. The odd condescension in that paragraph makes me want to puke.
He's saying that brewery tours are boring/unnecessary, I think, which isn't wrong but I think is missing the point since pretty much every brewery has stuff available there that isn't available elsewhere (though that was way less true 10 years ago). It's remarkably poorly written, though.
 
He's saying that brewery tours are boring/unnecessary, I think, which isn't wrong but I think is missing the point since pretty much every brewery has stuff available there that isn't available elsewhere (though that was way less true 10 years ago). It's remarkably poorly written, though.
Could be, and I agree that unless it's like a lambic production spot or one of the handful of tours that are worth it, such as Anchor, then tours in general are kinda lame. As you said, tours and visiting breweries are not the same thing and he could have come of like less of a ******** if he'd made the distinction. I'm avoiding work, so I'll give him the old Magary Dipshit of the Week treatment:

Q: With so many great breweries popping up in towns big and small all over the world, is it worth traveling hundreds or even thousands of miles just to check out a taproom or take a tour?

I think it depends what circles you’re speaking to.

My circle of beer friends is above almost everything that most beer enthusiasts enjoy. My beer dick is quite girthy, you see.

If this was 10 years ago I’d say people were more interested in making sure to make a stop alongside their previously planned trips.

Nowadays people can't be bothered with looking up which breweries are near where they are going to be traveling. Who has the time?

I don’t know anyone in my field who has ever “needed” to see a brewery.

I don't know or care what field this guy is in, but I'm guessing that circle is pretty ******* small then.

For myself, even, when I’m in Belgium I didn’t really have a desire to see Cantillion. I did, twice, but I just didn’t care.

I cared so little that I went twice.

Instead I took a bottle of Underberg on a photo tour of the brewery.

This is something a lunatic would do. If this was just for your IG feed, I hope you got zero likes.

If the desire is to see steel and people at work,


Yes, this is why people visit breweries. How come nobody wants to visit my cubicle at work? It's no different, am I right?

or, in the case of Cantillion, spiderwebs of which you likely won’t understand

There's literally a sign on the tour that mentions the spiderwebs and how they're part of the terroir, so to speak. Maybe you were too busy tending to your Underberg bottle to read it. Also, lol at "Cantillion"

then you can see steel and people at work 5 miles from your house and hopefully support your local economy.


Because your local brewery assuredly makes beers every bit as good as Cantillon.
 
Rueben's Brews in Seattle makes fantastic beer. Their "Crush" series of hazy IPAs are pretty damn good.

With that said, they made Cereal Crush for IPA Day today. It smells and tastes like gritty grainy corny artificially flavored Captain Crunch Crunchberries. **** NO.
 
Just saw this on GBH and I'm still astounded by it:
Matthew Modica: "I think it depends what circles you’re speaking to. If this was 10 years ago I’d say people were more interested in making sure to make a stop alongside their previously planned trips. I don’t know anyone in my field who has ever “needed” to see a brewery. For myself, even, when I’m in Belgium I didn’t really have a desire to see Cantillion. I did, twice, but I just didn’t care. Instead I took a bottle of Underberg on a photo tour of the brewery. If the desire is to see steel and people at work, or, in the case of Cantillion, spiderwebs of which you likely won’t understand, then you can see steel and people at work 5 miles from your house and hopefully support your local economy."

Literally what in the **** is this person trying to say? "I didn't have a desire to see Cantillon...I went twice but I didn't care." OK? This dude's been into beer for over 10 years and he doesn't understand the difference between Cantillon and your local brewpub? I understand not needing to go on the Cantillon tour more than once, dear lord man. The beers available to drink on premises are worth the stop in alone, especially if you're al-*******-ready in Belgium. The odd condescension in that paragraph makes me want to puke.

he's post-beer, bro. too cool to be impressed by anything anymore.
 
For myself, even, when I’m in Belgium I didn’t really have a desire to see Cantillion. I did, twice, but I just didn’t care.

Uhhh....what is this guy going to Belgium for? With the exception of the EU Headquarters, Belgium is basically Wisconsin with fewer English speakers. Maybe is twitter handle is @fritefreek?

[sucks 5cL of Underberg through a cocktail straw] "What's nice about these cows is that that don't speak in Vlaams."
 
Uhhh....what is this guy going to Belgium for? With the exception of the EU Headquarters, Belgium is basically Wisconsin with fewer English speakers.

^^ true story

9915919_WI_Brussels.png
 
Uhhh....what is this guy going to Belgium for? With the exception of the EU Headquarters, Belgium is basically Wisconsin with fewer English speakers. Maybe is twitter handle is @fritefreek?
100% agree if you swap in Brussels for Belgium. Bruges is pretty great in and of it itself, but even then it would be weird to go and not throw down some "Belgium" beers. The countryside is nice, too, but I wouldn't go all the way to Europe just for it. Maybe he's really into these:
big.JPEG
 
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