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Per SnapFace, no more Moeder Lambic Fontainas & Brasserie de la Senne relationship.

RIP Taras Boulba on draft at ML. Compton25 BusinessSloth

WTF? Drinking TB and munching on the charcuterie board is how I finish off every day trip to Brussels. I'm too old to develop new rituals.
 
Garrett Oliver slagging off NE IPAs while in London yesterday. In classic ZFG style he's visiting Cloudwater today.



I was ready to hate all over this article but some of that he says is true. Haze for the sake of haze, both from brewers who brew that way and beer drinkers who prioritize it above all else, is definitely a fad (and I'd say there's truth to the claim that social media is driving it). Brewers who set out with the objective "brew a hazy IPA" are almost inevitably going to produce crappier beer than brewer who set out with the objective "brew a good IPA" that turns out that way. And the less said about hazebros the better.

However, I will absolutely call ******** on the claim that "the beers only have a shelf life of 2 weeks". I know this is a commonly-held truism, but if anything I find a lot of the NE-style IPAs actually last better than most. I've had 2-4 month old cans from Trillium, Tired Hands, etc. that were still really good, much better than any bottle of Pliny the Elder or Union Jack of the same age.
 
I was ready to hate all over this article but some of that he says is true. Haze for the sake of haze, both from brewers who brew that way and beer drinkers who prioritize it above all else, is definitely a fad (and I'd say there's truth to the claim that social media is driving it). Brewers who set out with the objective "brew a hazy IPA" are almost inevitably going to produce crappier beer than brewer who set out with the objective "brew a good IPA" that turns out that way. And the less said about hazebros the better.

However, I will absolutely call ******** on the claim that "the beers only have a shelf life of 2 weeks". I know this is a commonly-held truism, but if anything I find a lot of the NE-style IPAs actually last better than most. I've had 2-4 month old cans from Trillium, Tired Hands, etc. that were still really good, much better than any bottle of Pliny the Elder or Union Jack of the same age.
In fact, I tend to prefer NEIPAs at about 2-4 weeks old.
 
Hey I'm sorry l worker lll ******* whether as such ************ a you cut that fit it yu ******* holes


ConfusedAmpleIcterinewarbler-max-1mb.gif
 
I was ready to hate all over this article but some of that he says is true. Haze for the sake of haze, both from brewers who brew that way and beer drinkers who prioritize it above all else, is definitely a fad (and I'd say there's truth to the claim that social media is driving it). Brewers who set out with the objective "brew a hazy IPA" are almost inevitably going to produce crappier beer than brewer who set out with the objective "brew a good IPA" that turns out that way. And the less said about hazebros the better.

However, I will absolutely call ******** on the claim that "the beers only have a shelf life of 2 weeks". I know this is a commonly-held truism, but if anything I find a lot of the NE-style IPAs actually last better than most. I've had 2-4 month old cans from Trillium, Tired Hands, etc. that were still really good, much better than any bottle of Pliny the Elder or Union Jack of the same age.

The Instagram comment is spot on. I see too many people who care more about their beer looking like a Mango Lhasi than whether it actually tastes good.
 
The Instagram comment is spot on. I see too many people who care more about their beer looking like a Mango Lhasi than whether it actually tastes good.
Disclaimer, I actually really like the NE style IPAs and like to try/acquire them from time to time.

The thing that has blown my mind recently is just how many of these identical sticker wrapped 16 oz cans of #HAZEJUICEBOMB's are out there. Recently just joined a Treehouse group out of curiousity and every single post is a picture of 20 random cans of which I recognize maybe 10% all just swapping back and forth. Its pretty eye opening...
 
Disclaimer, I actually really like the NE style IPAs and like to try/acquire them from time to time.

The thing that has blown my mind recently is just how many of these identical sticker wrapped 16 oz cans of #HAZEJUICEBOMB's are out there. Recently just joined a Treehouse group out of curiousity and every single post is a picture of 20 random cans of which I recognize maybe 10% all just swapping back and forth. Its pretty eye opening...

How can any brewery with even a little unused capacity not make these hummus bombs when people will line up to buy them at $20/4pk and you can turn them around in half the time of most of your other brands. People want the cans and want them to look like that so they can post them all over instagram.

I'm not hateful about the style but it brings out all the worst about the beer market.
 
I enjoy hazy IPAs (tons of good local options, no need to lust after Monkish or Tree House, etc.), but don’t obsess over them or really care what they look like. I can remember overhearing people complain that certain beers were too clear for their liking, though.

Tallboy juice bombs with ironic sticker labels are Pokémon.
 
How can any brewery with even a little unused capacity not make these hummus bombs when people will line up to buy them at $20/4pk and you can turn them around in half the time of most of your other brands. People want the cans and want them to look like that so they can post them all over instagram.

I'm not hateful about the style but it brings out all the worst about the beer market.

This is exactly why Im amazed one of the ABI brands hasnt been able to capitalize on the hazebro movement. Cheap and fast to produce, high profit margin. Not a lot of discrimination between the best and almost the best....

Looks like a prime market for a major to swoop in and destroy.
 
New brewery posted about their bottle club **** asking what members expect.

"Please keep the bottles rare."

Go **** yourself you ******* tool.

I would never phrase it in that manner but in a way I do expect that from a bottle club.

I don't trade (3 IPs nonwithstanding) and I've only joined 1 bottle club ever... But forking over good money beforehand and getting mediocres while the brewery is selling better more desirable beers out the door at the same time, while also not sticking 100% to only offering extra bottles to the club...it is super off putting.

I was gifted the only bottle club I belonged to and felt ripped off. I also received an email recently basically stating that if I hadn't opened my bottles I might want to soon because they are turning and (unspoken) likely infected.

Yay bottle clubs.
 
This is definitely true.



Case in point.
I work with a bunch of ex-bud light dudes that I that I turned on to Trillium. They only ever considered going because it's 10 min down the road. I also work with some people into craft (IPA) already but new to the scene.

Every one of them, to a person, looks at clear IPAs as some relic of the past like my neice seeing a rotary phone.

Some make disgusted faces at my mentions of SN, Lagunitas, or even Jack's Abby or Castle island. I love the juice beers but I also love variety not only in my IPAs but beer in general. This is getting lost in the current landscape.
 
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