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Does . . . not . . . compute.
Pssst... I have a secret for you...



















































Time changes beer and sometimes it's good and sometimes it's bad and sometimes you can't tell but the only way you'll know is if you age it so maybe this person has tried it with some beers that maybe aren't the usual style that nerds say are good to age but that's okay.
 
I went to a lot of trouble getting beers for our wedding. Cuvee Rene Kriek, Upright Pathways Saison, Kern Just Outstanding and Big Bad Baptist. Then a buddy brought a Doggie Claws magnum (or maybe a 3L).

I had maybe one pour all night.

We had a big Hindu wedding. My buddy brought some Treehouse cans to have before the Saturday morning event, but for the Friday night event and the Saturday night reception, I wanted to have some Fat Heads for everyone. We had Head Hunter and Daydream Sunshine.
 
We had a big Hindu wedding. My buddy brought some Treehouse cans to have before the Saturday morning event, but for the Friday night event and the Saturday night reception, I wanted to have some Fat Heads for everyone. We had Head Hunter and Daydream Sunshine.

Hell yes. My wife is pumped about 15 packs of sunshine cans this year. Should make for an awesome summer
 
I wish I could pay Randy Orton to RKO every shitbird on these facebook trading groups offering up garbage they don't want and asking for thank you beer in return.

Sorta related, but it'll be hilarious the first time one of these mega-mule/proxy dudes who offers muling services at "standard mule fees " (a couple bucks per can or bottle) gets audited by the IRS for unclaimed income.
 
My first thought when I read the story earlier today was what a terrible name Sufferfest is for a brewery. Call your marzen that name if you want, but the whole brewery?

"Sufferfest" is a term that gets used in climbing to refer to climbs that turn out exactly how the name sounds: get caught out in a nasty storm, spend a night squatting on your pack or hanging in a harness, get the screaming barfies, experience dehydration and/or altitude sickness, and so on. Definitely conjures up images and experiences in my head that do not make the association appealing.

Curious if Sierra Nevada will keep the name in some way, or ditch it completely and rebrand but keep the recipes.
 
"Sufferfest" is a term that gets used in climbing to refer to climbs that turn out exactly how the name sounds: get caught out in a nasty storm, spend a night squatting on your pack or hanging in a harness, get the screaming barfies, experience dehydration and/or altitude sickness, and so on. Definitely conjures up images and experiences in my head that do not make the association appealing.

Curious if Sierra Nevada will keep the name in some way, or ditch it completely and rebrand but keep the recipes.

Never heard of Sufferfest the brewery, but I'm on the east coast. It probably depends on the name/goodwill value of the brand. If there's a following of Sufferfest drinkers that's strong enough, they'll probably keep the name. If they just like the IP, probably will just re-brand under the SN banner - the OG Sufferfest fans will likely continue to drink the same beer under the SN name.

They could also do both - keep Sufferfest and all of its branding, but brew the same beer under the SN label as well (a la the Subaru BRZ and Toyota 86/Scion FR-S). Basically just badge-engineering but for beer.
 
"Sufferfest" is a term that gets used in climbing to refer to climbs that turn out exactly how the name sounds: get caught out in a nasty storm, spend a night squatting on your pack or hanging in a harness, get the screaming barfies, experience dehydration and/or altitude sickness, and so on. Definitely conjures up images and experiences in my head that do not make the association appealing.

Curious if Sierra Nevada will keep the name in some way, or ditch it completely and rebrand but keep the recipes.


even with context this is still a god awful name for a brewery.
 
"Sufferfest" is a term that gets used in climbing to refer to climbs that turn out exactly how the name sounds: get caught out in a nasty storm, spend a night squatting on your pack or hanging in a harness, get the screaming barfies, experience dehydration and/or altitude sickness, and so on. Definitely conjures up images and experiences in my head that do not make the association appealing.

Curious if Sierra Nevada will keep the name in some way, or ditch it completely and rebrand but keep the recipes.

Sounds like a music festival hosted by My Chemcial Romance and AFI.
 
I mean, I live in the Bay Area and had never heard of them. I don't think they're all that popular, it's a pretty curious decision by Sierra.
I've seen cans from them on shelves, but have not even further examined them. Didn't even know they were gluten free. Also have never seen the name on tap nor anyone drinking one. Still, there's obviously a market for gf beers. I assume SN knows what they're doing.

Edit: ah, it's not just gf beers, but a fitness and gf-based brand.
 
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I've seen cans from them on shelves, but have not even further examined them. Didn't even know they were gluten free. Also have never seen the name on tap nor anyone drinking one. Still, there's obviously a market for gf beers. I assume SN knows what they're doing.

Edit: ah, it's not just gf beers, but a fitness and gf-based brand.

They don't put vaccines in it either.
 
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