goodbeerhunting, thanks for doing this.
Many of us are familiar with his site goodbeerhunting.com
Michael tells me that they are getting a decent amount of traffic from links posted here and he's agreed to answer some questions for us.
I'll start off with some obvious questions and get them out of the way.
1. Correct me if I'm wrong, but I believe you started as a blog like many others. Obviously, quality set you apart. Now you are branching into branding and things of that sort. What is your vision for GBH?
2. Probably one of the things you've been questioned over or accused of is promoting breweries that pay for your services. How do you differentiate your sponsored work from true opinions?
3. Do you ever find it hard to be diplomatic with breweries or industry people? Have you or would you write a critical piece?
4. What is the "coolest" thing that GBH has allowed you to do that you might not otherwise have been able to do?
Thanks again for doing this and kudos on all your accomplishments. I am a fan of your site, company and attention to branding.
Many of us are familiar with his site goodbeerhunting.com
Michael tells me that they are getting a decent amount of traffic from links posted here and he's agreed to answer some questions for us.
I'll start off with some obvious questions and get them out of the way.
1. Correct me if I'm wrong, but I believe you started as a blog like many others. Obviously, quality set you apart. Now you are branching into branding and things of that sort. What is your vision for GBH?
2. Probably one of the things you've been questioned over or accused of is promoting breweries that pay for your services. How do you differentiate your sponsored work from true opinions?
3. Do you ever find it hard to be diplomatic with breweries or industry people? Have you or would you write a critical piece?
4. What is the "coolest" thing that GBH has allowed you to do that you might not otherwise have been able to do?
Thanks again for doing this and kudos on all your accomplishments. I am a fan of your site, company and attention to branding.