I know that we're off on a tangent here, but I think that I too would throw $$ at one of these bottles, with the intention of consuming it on a spacial occasion.
This piece in the New Yorker about bourbon/rarity is one that I often think about when drinking "rare" beer. The gist is this:
Rarity elevates a product or experience by turning its consumption into a notable event. It’s through such notable events that one life is distinguished from another; in fact, in an informal way, you might quantify your well-being as the sum total of notable events you experience across time... Rarity isn’t all about social signalling, though. Pappy’s rarity also makes the bourbon taste better, since people often consume rare products in an especially deliberate way. Precisely because they know rare experiences are scarce, they slow down and savor them, revealing layers of pleasure that might go unnoticed otherwise.
Anyway, that's the justification I used when I sent a screen cap of the FB post to my GF, who, in turn, said "no."