btw, Windy City was fully absorbed by Chicago Beverage the other day.
Back story: like 8 years ago Chicago Beverage (Reyes Holdings beer distributor who not only does Miller but also Coors, Constellation, Heineken, Guinness as well as Boston Beer, Sierra Nevada, Revolution, Half Acre, lots of other stuff) bought into Windy City Distribution (craft distro mavericks, came outta Two Brothers and handle FFF, Lagunitas, Stone, North Coast, Metropolitan, yadda yadda)
Why it mattered then: CBS as part of "the cluster" (all the Miller houses) was and is a giant Miller house for Reyes, Windy was *the* king **** Craft/Artisinal wholesaler since forever. It eventually was gunna happen no matter what, but it's interesting to see regardless. Consolidation is good for big companies, so here we are.
What it means for you if you're a Bar, Restaurant or Liquor store: you'll probably see your salesperson go away at some point as they **** around with staff, sales techniques etc. Honestly i'm super curious, Windy has always been *SO GOOD* at selling beer while CBS is good at taking orders, and that makes all the differencein the world.
What it means for you if you're a beer drinker: Windy has been quietly releasing brands/breweries/cider houses here and there for a little while now (which they needed to do anything, WAY too many supplies) so unless they find other distro houses, some folks may drop out of the market. Otherwise, it's wait'n'see....CBS is kinda notorious for killing SKU's so it may not effect you at all. Or, your favorite beer might suddenly only be available on draft between the months of Feb-March. So who knows.