Welcome
CellarmakerTim and thanks for agreeing to do this!
So, haven met both you and Connor and trying your beers...
1. I'm geeked to see that you will be pouring at the new Levi's stadium for 49ers games!. What's that mean to you guys?
2. You guys have already been working on some collabs with people like Jean from Tired Hands. What has been your favorite collaboration?
3. Who would you like to brew with next?
4. Your first bottle release is coming up. Can you tell us more about this beer?
Hey Os! Connor and I are really excited to be here connecting with the community, so thanks for having us. I welcome any and all questions whether it's homebrewing, industry, philosophical or even personal.
1. So we kinda took a shot in the dark with Levi's. We ended up being the first (only?) small craft brewery to contact them. It sounds like the stadium is going to be ridiculously modern with an amazing attention to detail on the wine and food program. It seems however, although this may have changed, that the beer program was a bit lacking. Long story short, they liked our presentation and are bringing us in a few kegs at a time. To tell the truth I have no idea where in the stadium we will be, but I do remember something about a beer area, but I wouldn't expect the Public House.
This is great exposure for us to a crowd that we probably would have little towards. I don't think we will be very popular at first, with more common names leading the sales, but hopefully word will spread. If anything I can drink my own beer in a world class stadium which is wicked kick ass!
2. We are really trying to collab with people that we have a history with, or some kind of story. Collabs garner a lot of attention so they're good for sales, but they can come off as publicity stunts. That's why we are careful in choosing who we do it with; we don't want to devalue the beer in any way.
I can't really choose a favorite, they've all been awesome. It's hard to deny Taco Hands though. I think the video sums that up
The near future collabs will be Marin Brewing Company, my former employer. Also Connor and I are doing one with Monkey Paw/Hamilton's in San Diego which is the only account we''ve sold to down there.
3. I'd really like to work with Tim from Sante Adairius soon; we have talked, but nothing serious. And someday I'd like to work with, god even follow for a few days, Jeff Erway of La Cumbre who I kinda idolize...
4. Our first bottle is a 750mL Brett. Drei saison called Jezebel. It's a Drei bomb with huge pineapple aromas and, coming in at close to 8%, is just rich and juicy and spicy from the rye and Saison Dupont yeast. It is not sour, which some may be expecting, but it has a nice acidity. It's a great beer for food pairing. I'm very happy with it as our first release. We will be releasing it early next week, so stay tuned.
-Tim