I've been toying around with the idea of a "brand" for my homebrews, as I plan to give them away(and as such put labels on them) and I still haven't settled on anything. I keep fish, so I've thought of calling it "Slippery Fish Homebrews," but I also have a cat that likes to stand under my feet while I'm busy in the kitchen, then when I look at him, flop down on the floor, so "Lazy Cat Homebrews" came to mind as well. I'm also an avid history buff and would like to include a tongue-in-cheek reference to the Reformation, maybe a reference to indulgences or the Avignon Papacy, but nothing's come to mind as of yet. I've also thought of "Gault's Gulch Ales" as a reference to my favorite book, but I still haven't graduated from college and I'm not sure where I'll end up, and if I come up with a name that I adore and decide to use in a business venture, but can't use due to the possibility of copyright infringements, I would be crushed.
I'd also love to come up with a brewery name that I could use the names of horrible dictators for my brews. (Mussolini Mead, Mao's Malty Amber, Saddam's Nutty Brown, Hitler's Hefeweizen, etc)