Aren't those usually asterisked with "only one at this price"?
that was my hedging language where unless it is intentionally used to deceive or mislead the consumer
i got this stupid mailer from This horrible auto dealership:
http://www.felixchevrolet.com/index.htm
last week. It said, i quote "you have won and are guaranteed a CASH PRIZE if your numbers match" i scratch the thing off and the numbers match. Start reading this thing and seems pretty iron clad, not a NEBRASKA sitch
i call them, for ***** and gigz. They explain "oh this isnt explained in the mailer but we have a board with the winning number, you bring your card down and check and see if it matches our board at the dealership"
"then why did i even need to scratch off two irrelevant boxes"
"to generate excitement for the big promotion"
"this is inherently misleading, it also says that I am guaranteed a cash prize"
"the cash prize if our low financing which saves you cash, it is a prize to generate excitement"
"the excitement is generated not for the promotion, but with the inherently misleading information that, if these two irrelevant boxes match, you are guaranteed to win a cash prize"
"yeah, so it generates excitement"
at this point i was more exasperated and my wife was like "leave the poor marketing girl alone" so my legal debate was curtailed but if **** like that flies, then a mere mistake with a price gun hardly seems within the comports of equity.