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AB acquires Four Peaks, looks to New Belgium next

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I would say judging from all of the breweries opening around here you aren't the first person with the idea. Although competing with some of their offerings probably wouldn't be too hard :ban:

I agree! Lots of breweries, lots of sub-par beer coming from many of them.

I'd just use BierMuncher's & Yooper's recipes in my brew-pub. Couldn't go wrong that way.

:D
 
I agree! Lots of breweries, lots of sub-par beer coming from many of them.

I'd just use BierMuncher's & Yooper's recipes in my brew-pub. Couldn't go wrong that way.

:D

It is really a shame some of the beers they put out. An HBT recipe brewery would blow most of them out of the water.

Give me a call when all those checks clear, and I'll head your way to help get things started :mug:
 
Breckenridge was the next to be sold to AB/InBev:

http://www.denverpost.com/business/ci_29298392/breckenridge-brewery-sold-giant-anheuser-buschs-high-end

Here in Wisconsin, you don't see it that commonly...I assume that will be changing.

Whats really scary about all this, is how much political power they will have in cities and such. Now, more than ever, another massive corporation will be able to lobby harder to get what they want, and will continue to put the little guys out of business.
 
Finding the company could be worth north of 1 Billion would make one reconsider that.

Per the FAQ on their web page, they had 591 "coworkers" at December 31, 2014 so that's an average of $1,692,047 each.

Sure, but you've got a mean/median problem here. The mean may be a valuation of $1.69M, but I'm guessing the median employee would be unlikely to clear 6 figures...
 
Whats really scary about all this, is how much political power they will have in cities and such. Now, more than ever, another massive corporation will be able to lobby harder to get what they want, and will continue to put the little guys out of business.

Yikes. This is why I've avoided any ABI beer purchases for at least the last 3 years or so, since I became aware of their impact on the industry.

Sure, but you've got a mean/median problem here. The mean may be a valuation of $1.69M, but I'm guessing the median employee would be unlikely to clear 6 figures...

Yeah, I don't see how NB employess could really go that way, unless a few upper end 'employees' had the power and desire to make it go their way for a pay-off. It's got to be a similar deal to the noise about a possible Bell's sell-out a couple years ago. They got some attention and have continued to keep it in the family, with no real signs of deviation. I expect the same from New Belgium. That new blackberry barleywine is not exactly a major sell-out brew.
 
AB-Inbev is a Monster Conglomerate! They use many tactics to strong arm the competition, from pay to play, to buying up the competition (craft brewers), to buying up distributors. It is ludicrous that they are not already defendants in several anti-trust law suits. Because of their "bully attitude", I am boycotting anything that I know is a product of AB-Inbev. Viva la Craft brewer! :mad:
 
AB-Inbev is a Monster Conglomerate! They use many tactics to strong arm the competition, from pay to play, to buying up the competition (craft brewers), to buying up distributors. It is ludicrous that they are not already defendants in several anti-trust law suits. Because of their "bully attitude", I am boycotting anything that I know is a product of AB-Inbev. Viva la Craft brewer! :mad:

And I'm buying stock.

HBT'ers might be all about the underdog, but if more regular people get access to drink good craft beers, it's gonna be huge (er).
 
And I'm buying stock.

HBT'ers might be all about the underdog, but if more regular people get access to drink good craft beers, it's gonna be huge (er).

Craft beer is all about creativity in brewing; the anti-establishment if you want.

AB is not creating anything. It is buying up market share in the craft market, locking up distribution with these established products and stifling the whole craft beer movement. If anything it will 'cheapen' or 'dilute' the beers it owns for increased profits.

Yes, they may help with wider distribution of the craft beers they own, but they are trying to lock-out the small creative breweries, and in an attempt to maximize profit.

Unless something changes, I think it is the start of the end of the craft beer revolution. Just hope that SA and SN stay true to their origins as they may be the only ones big enough to still be around when this is all over.

I'm all for a boycott of AB beers. Probably will not get very far, but could be the start of a revolution. Anyone have a list of AB owned brands?
 
All these deals are really about distribution and the power that brings. The local bar/ restaurant will always carry "craft beer". Certainly a good possibility that the offerings will be Ballast Point, Goose Island, Elysian, Golden Road, etc. Of course all owned by big beer. They will squeeze out small brewers by cutting the price to retailers so much that they can't compete and stay in business.
 
Craft beer is all about creativity in brewing; the anti-establishment if you want.

I heard the same thing in the 90's.

Jim Koch and Boston Brewing were about the only "anti-establishment" brewers who understood distribution. Sierra Nevada were there, too, but way behind.

Thousands of others have failed miserably. Jim Koch/Sam Adams and MillerCoors Blue Moon have done more to advance Craft Beer and convert new beer drinkers than all the "craft breweries" you're saluting combined.

I'm not knocking craft brewers - exactly the opposite - I love craft beers.

I'm sipping a Green Flash as I type this, ruminating on what it will be like when craft beer turns AB's mono-culture brewing on it's head from the inside.

And I like Budweiser (on draft). It's a good American Lager. And well known.

How great will it be when normal non-beer-educated people understand that's just ONE kind of beer... and that there are dozens, even hundreds of others?

If one AB customer in ten switches to craft offerings from their favorite company, craft brew will more than double.

Best news the Beer Industry has heard in years.
 
^That^ (two back) has been lurking in the back of my brain pan when AB started this buy-out strategy. It's definitely not benign activity, and the fact that the bigs can control distributors seems to have made hash out of the whole three-tier paradigm.

Taken to the extreme, the result could be a plethora of very small brew pub style outlets - ie: micros - hunkered down in their limited markets while the behemoths roll over the larger independents. Home brewers will always fend for themselves, and those fortunate to have micros in the vicinity would have options, otherwise there'll be a hella lot of rendering unto Caesar going on...

Cheers? :drunk:
 
Taken to the extreme, the result could be a plethora of very small brew pub style outlets - ie: micros - hunkered down in their limited markets while the behemoths roll over the larger independents.
Cheers? :drunk:

I agree with this, but you haven't taken it to it's end - which is the repeal of the ridiculous Medieval Guild-based three tier system.

Once all Brewers can sell their beer to the public, we'll see the true spectrum of beers represented.
 
This is just my opinion, but all these buyouts are really really about dominating shelf space and tap handles. (What others sum up as distribution). When ONE giant conglomerate can influence (and control) shelf space in a huge majority of liquor stores, their competition loses. Thus, you'll see more and more, and then mostly, ABInbev products at your local store. Less and less Sam Adams or Sierra Nevada, Bells, etc. And when SN and other big boys are on the ropes, THAT is not good for craft brewing.

Same thing will happen at your local tap room. There will only be a couple choices for "craft" beers when you go out to drink.

On top of that think of how one conglomerate can better control access to hop crops and get better contracts for the best hops, etc.

Good for craft beer in the short term? Maybe. Good for craft beer in the long run? No way. Their end goal is simply dominating and controlling the market. Their end goal is NOT making the best beer. So let's be clear: any of these breweries who have sold out, you can say all you want "good for them", but who they are at their core has changed.
 
This is just my opinion, but all these buyouts are really really about dominating shelf space and tap handles. (What others sum up as distribution). When ONE giant conglomerate can influence (and control) shelf space in a huge majority of liquor stores, their competition loses. Thus, you'll see more and more, and then mostly, ABInbev products at your local store. Less and less Sam Adams or Sierra Nevada, Bells, etc. And when SN and other big boys are on the ropes, THAT is not good for craft brewing.

Same thing will happen at your local tap room. There will only be a couple choices for "craft" beers when you go out to drink.

On top of that think of how one conglomerate can better control access to hop crops and get better contracts for the best hops, etc.

Good for craft beer in the short term? Maybe. Good for craft beer in the long run? No way. Their end goal is simply dominating and controlling the market. Their end goal is NOT making the best beer. So let's be clear: any of these breweries who have sold out, you can say all you want "good for them", but who they are at their core has changed.


IF my local tap house put an In-bev product on tap they would be publicly shamed on Facebook, Instagram and Twitter by the bearded hipsters (God love em') who are pouring money into that place.

For every mediocre brand that In-bev pulls into their portfolio we will have 5-10 new breweries doing innovative things and being supported by our local bottle shops, bars and liquor stores.

In-bev wants get more shelf space at the local mega-mart or another tap handle at CrappleBee's? All the more power to them. That's not where I spend my beer money.
 
IF my local tap house put an In-bev product on tap they would be publicly shamed on Facebook, Instagram and Twitter by the bearded hipsters (God love em') who are pouring money into that place.



For every mediocre brand that In-bev pulls into their portfolio we will have 5-10 new breweries doing innovative things and being supported by our local bottle shops, bars and liquor stores.



In-bev wants get more shelf space at the local mega-mart or another tap handle at CrappleBee's? All the more power to them. That's not where I spend my beer money.


I agree, but I think the issue is that we are in a minority. When the majority spend their money at these other places that are dominated by conglomerates, then the small guys lose in the end. MANY bottle shops and bars that support craft breweries depend heavily on income from people that spend money on BMC. And when that business goes elsewhere then those shops close down.
 
I agree, but I think the issue is that we are in a minority. When the majority spend their money at these other places that are dominated by conglomerates, then the small guys lose in the end. MANY bottle shops and bars that support craft breweries depend heavily on income from people that spend money on BMC. And when that business goes elsewhere then those shops close down.

Maybe we are talking about different things. What I consider a good bottle shop or bar isn't serving BMC, nor any brand that would likely be considered an acquisition target for In-Bev. Around here, you buy your BMC at the grocery store not at a store/bar that support craft beer.
 
^That^ (two back) has been lurking in the back of my brain pan when AB started this buy-out strategy. It's definitely not benign activity, and the fact that the bigs can control distributors seems to have made hash out of the whole three-tier paradigm.

Taken to the extreme, the result could be a plethora of very small brew pub style outlets - ie: micros - hunkered down in their limited markets while the behemoths roll over the larger independents. Home brewers will always fend for themselves, and those fortunate to have micros in the vicinity would have options, otherwise there'll be a hella lot of rendering unto Caesar going on...

Cheers? :drunk:

That's pretty much the way it was when the whole craft beer movement got started. It made travel more interesting, looking for great beers you couldn't get at home.
 
AB bought Blue Point Brewing 10 minutes from my house for an estimated $24 million. Two local guys doin what they love and cashin in...God bless em'. Its every entrepreneurs dream to start a company and get bought out for miilions..So good for them.Breckenridge is laughing all the way to the bank.
 
AB bought Blue Point Brewing 10 minutes from my house for an estimated $24 million. Two local guys doin what they love and cashin in...God bless em'. Its every entrepreneurs dream to start a company and get bought out for miilions..So good for them.Breckenridge is laughing all the way to the bank.

Funny you should mention Blue Point. They were having some management issues so AB sent one of it's assistant brew master's there to help organize things. The guy they sent is my arch nemesis in the AB Home Brew Group's annual brewing competition. He's one heluva home brewer and uprooted his family to move to Long Island for this job. He told me it was his dream job. I'm sure the quality from that brewery will not be lacking!

Many of you are fans of Goose Island, most notably their Bourbon County Stouts! I've talked to the brew master there and he has told me that AB pretty much leaves them alone to do their thing. AB does produce the big sellers like Honkers Ale and GI IPA so that the smaller brewery can concentrate on new product and more exotic brews that take more care and time to make.

My point is that even though AB is buying these breweries, they are not going in and changing everything, like the recipes etc. They recognize that the only market that's growing is the craft beer market and it makes sense to buy up good craft breweries that already have a following than to produce these types of beers and start from scratch with no following at all.

So is AB Inbev a giant monster trying to take over the brewing world? Well, yes they are! It's just good business, you can't blame a company for wanting to grow! We have anti trust laws in this country to keep out monopolies, so I'm sure at some point they will have to slow down but until then they will continue to grow.
 
I think people are disappointed because this was "our" thing and big business is kind of taking that feeling away.

It just doesn't feel like a club anymore and is now stocks, profits, and market share, etc.

No doubt Goose Island puts out solid stuff (Boulevard is in the same boat), but it's like when your favorite band sells out.
 
IF my local tap house put an In-bev product on tap they would be publicly shamed on Facebook, Instagram and Twitter by the bearded hipsters (God love em') who are pouring money into that place.

For every mediocre brand that In-bev pulls into their portfolio we will have 5-10 new breweries doing innovative things and being supported by our local bottle shops, bars and liquor stores.

In-bev wants get more shelf space at the local mega-mart or another tap handle at CrappleBee's? All the more power to them. That's not where I spend my beer money.

That might not be where you spend your money but that is where most beer drinkers spend their money. Thus that is where the real money is being made. Now I love the romanticism of small breweries brewing innovative beers. But what happens when they cannot sell enough of their beer via distribution to turn a decent profit? You can not run a business based on having a few tap handles and a few places carrying your bombers. Tap rooms are great but how much beer can they get to flow through their own taps? A brewery can't grow without that distribution.
 
Another point: so many brew masters got into this business because they like the idea of craft brewing and small batches, Etc. These are people that more than likely just won't thrive in a corporate environment. So say what you want about the big boys not touching the recipes and such, but when the Brewers and assistant Brewers leave because they aren't comfortable being paid by a conglomerate, or they disagree when 3 years from now that the conglomerate forces them to add 10% corn to the grist and THEN they walk away, that's when the beer and brewery change. GI IPA brewed by ABInbev will at some point (maybe already) not be the same beer as it once was. Same can be said for BCBS, it already is a different beer due to the packaging. Not long before the beer inside the new large bottles also changes.
 
Homercidal said:
Hopefully AB doesn't change the recipes
That hasn't been their pattern in the past. Generally the recipes do change.

Of course the recipes change. They HAVE to change.

Look, a big brewer like AB-Inbev buys a small craft brewer with the intention of ramping up production so they can maximize their distribution network, benefit from economies of scale, and increase profit. That means ultimately, they need that craft brewer to start producing A LOT more beer. They can't do that on the craft brewer's equipment, because they're very likely already operating at almost full capacity. So they need bigger equipment, or to brew it at AB-InBev's facilities.

If I take one of my house beer recipes over to your setup and we brew it on your equipment, using your process, it's not going to be anywhere near the same beer. Maybe I batch sparge, but you fly sparge. Maybe I just vorlauf a couple gallons with a pitcher, but you have a HERMs setup. You have higher efficiency than me. You brew electric, I brew gas. You're on city water, I'm on well water.

Now add in scaling issues (I brew 5 gallon batches, but you've got a 35 gallon setup), and variation in ingredients (I brew mine with a stash of 2012 Simcoe hops, but you've got the 2014 crop with lower AA%), and it's not going to be the same beer. AT ALL. Same recipe, vastly different beer.

So what do we do? What's more important? Staying faithful to the recipe and producing a wildly different beer? Or altering the recipe to take all those factors into account in an attempt to reproduce the character of the beer as closely as possible?

So we adjust the recipe. We tweak it to take all those things into account, and voila! We've got a beer that's pretty damn close to the one I was brewing on my smaller system.

But, purists scream, "They changed the recipe!"

Yep. So what? Do you like the beer or not?
 
AB-Inbev is a Monster Conglomerate! They use many tactics to strong arm the competition, from pay to play, to buying up the competition (craft brewers), to buying up distributors. It is ludicrous that they are not already defendants in several anti-trust law suits. Because of their "bully attitude", I am boycotting anything that I know is a product of AB-Inbev. Viva la Craft brewer! :mad:

It's not AB-InBev - it's the ridiculous, anachronistic 3-tier system you have with that absurd "Distribution" layer. As long as it exists, this problem is going to exist. AB-InBev is simply acting rationally within the framework of the system in which it exists. OF COURSE it's going to try and control/manipulate that middle layer. Why shouldn't they? That layer shouldn't exist at all.

Eliminate that silly "Distributor" layer, and put everyone on an equal playing field. Don't blame MegaCorp for taking an advantage that is handed to it on a silver platter.
 
I'm all for a boycott of AB beers. Probably will not get very far, but could be the start of a revolution. Anyone have a list of AB owned brands?

You might want to print the list out and keep it in your wallet. It's a little long to memorize.

10 Barrel Brewing Co
911 (Dominican Republic)
Absolut Cut (Sweden)
Alexander Keith's (Canada) Keith's IPA
Keith's White
Keith's Dark
Keith's Red
Keith's Light
Keith's Regular
Keith's Hop Series

Andes (Argentina)
Antarctica (Brazil)
Aqua Fratelli Vita (Brazil)
AstikA (Bulgaria)
Baisha (China)
BagBier (Russia) BagBier
BagBier Classicheskoye
BagBier Krepkoye
BagBier Nashe

Bass (United Kingdom)
Baviera (Paraguay)
Beck's (Germany) Beck's Dark
Beck's Oktoberfest
Beck's Premier Light

Belle-Vue (Belgium) Belle-Vue Kriek
Belle-Vue Kriek Extra
Belle-Vue Framboise
Belle-Vue Gueuze

Bergenbier (Romania)
Blue Point Brewing Company
Blue Star (Canada)
Boddingtons (United Kingdom)
Bogotá Beer Company (Colombia)
Bohemia (Brazil)
Bohemia (Dominican Republic)
Bohemia Light (Dominican Republic) Bohemia Pilsen
Bohemia Escura
Bohemia Weiss
Bohemia Royal Ale
Bohemia Confraria
Bohemia Oaken

Borsodi (Hungary) Borsodi Bivaly
Borsodi Polo
Borsodi Sör
Borostyán (Hungary)

Boomerang (France)
Brahma (Global)
Brahva Gold (Guatemala)
Brahva Beats (Guatemala)
Breda (The Channel Islands) Still Available
Breckenridge Brewery
Budweiser Budweiser Chelada
Bud Dry
Bud Extra
Bud Ice
Bud Ice Light
Bud Lime
Budweiser Black Crown
Budweiser Select
Budweiser Select 55

Bud Light Bud Light Chelada
Bud Light Lime
Bud Light Platinum

Busch
Busch Light
Cafri (South Korea)
Caracu (Brazil)
Cass (South Korea) Cass Fresh
Cass Light
Cass Red
Cass Lemon
Cass Beats

Chernihivske (Ukraine) Chernihivske Svitle
Chernihivske Premium gold
Chernihivske Mitsne
Chernihivske 4ezz
Chernihivske Bile
Chernihivske Bila Nich
Chernihivske N/A
Chernihivske Pab Lager

Corona (Outside of US)
Diebels (Germany)
Diekirch (Luxembourg) Diekirch Grand Cru
Diekirch Grande Réserve
Diekirch Exclusive

Dimix (Germany)
Dommelsch (Netherlands) Dommelsch Pilsener
Dommelsch Ice
Dommelsch Dominator

Double Deer (China) E-Generation
Premium Light
Dry Beer

Dutch Gold (Netherlands)
Eiken Artois
Elysian Brewing Company
Four Peaks
Franziskaner Weissbier (Germany) Franziskaner Hefe-Weissbier
Franziskaner Hefe-Weissbier Alkoholfrei
Franziskaner Hefe-Weissbier Dunkel
Franziskaner Hefe-Weissbier Leicht
Franziskaner Weissbier Kristallklar

Gilde Ratskeller (Germany)
Golden Road
Goose Island Brewery
Guaraná Antarctica (Brazil)
Guaraná Brahma (Brazil)
GuoGuang (China)
Haake-Beck (Germany)
Harbin (China)
Hasseröder (Germany)
Hertog Jan (Netherlands) Primator
Oud Bruin
Grand Prestige
Tripel
Dubbel
Winterbier
Bockbier
Meibock

Hoegaarden (Belgium) Hougaerdse Das

Hop Hound Amber Wheat
Jinlin (China)
Jinlongquan (China) Draft
Refreshing

Julius (Belgium)
Jupiler (Belgium) Jupiler N.A.
Jupiler Blue
Jupiler Tauro

KK (China)
Kamenitza (Bulgaria)
Klinskoye (Russia) Klinskoye Svetloye
Klinskoye Zolotoye
Klinskoye Lux
Klinskoye Redkoye
Klinskoye Arriva
Klinskoye Samurai

Kokanee (Canada) Kokanee
Kokanee Gold
Kokanee Light
Kokanee Frost
Kootenay True Ale

La Bécasse (France) La Bécasse Kriek
La Bécasse Raspberry
La Bécasse Gueuze

Labatt Family (Canada) Acquired in 1995 Labatt Blue
Labatt Blue Dry
Labatt Blue Light
Labatt Club
Labatt .5
Labatt Lite
Labatt Lucky Lager
Labatt 50
John Labatt Classic
Labatt Genuine
Labatt Extra Dry Lager
Labatt Wildcat
Labatt Ice

NOTE: The U.S. version of Labatt is distributed by North American Breweries due to antitrust issues.Lakeport Family (Canada) Acquired in 2007 Lakeport Pilsener
Lakeport Honey Lager
Lakeport Strong
Lakeport Ice
Lakeport Ale
Lakeport Light
Lakeport Red
Steeler
Brava
Wee Willy

Landshark
Leffe (Belgium) Leffe Brown
Leffe Blonde
Leffe Ruby
Leffe Printemps

Liber (Brazil)
Löwenbräu (Germany) Löwenbräu Alkoholfrei
Löwenbräu Dunkel
Löwenbräu Löwen Weisse
Löwenbräu Original
Löwenbräu Oktoberfestbier
Löwenbräu Premium Pils
Löwenbräu Radler
Löwenbräu Schwarze Weisse
Löwenbräu Triumphator
Löwenbräu Urtyp

Malta Morena (Dominican Republic)
Marathon (Brazil)
Michelob Michelob Light
Michelob AmberBock
Michelob Dunkel Weisse
Michelob Honey Lager
Michelob Honey Wheat
Michelob Irish Red Ale
Michelob Marzen
Michelob Pale Ale
Michelob Porter
Michelob Ultra
Michelob Ultra Amber
Michelob Ultra Lime Cactus
Michelob Ultra Pomegranate Raspberry
Michelob Ultra Tuscan Orange Grapefruit
Michelob Golden Draft
Michelob Golden Draft Light

Mill Street Brewery (Canada)
Mousel (Luxembourg)
Natural Light Natural Ice

Pivara Trebjesa (Montenegro) Nik Cool
Nik Gold
Nikšicko pivo
Nikšicko tamno

Noroc (Romania)
Oculto
Oland Export Ale (Canada)
OB (South Korea)
Oranjeboom (Netherlands) Oranjeboom Premium Pilsener
Oranjeboom Oud Bruin
Oranjeboom Premish Malt

Original (Brazil)
Permskoye Gubernskoye (Russia) Permskoye Gubernskoye Svetloye

Paceña (Bolivia) Paceña Pico de Oro
Paceña Pico de Plata
Huari
Bock
Ducal

Piedboeuf (Belgium) Piedboeuf Blond
Piedboeuf Brown
Piedboeuf Triple

Pilsen (Uruguay)
Presidente Light (Dominica Republic)
Presidente Black (Dominican Republic)
Quilmes (Argentina)
Red Bridge
Red Shiliang (China)
Rifey (Russia)
Rohan (Ukraine) Rohan Lehke
Rohan Tradytsiyne
Rohan Monastyrske Temne
Rohan Veselyi Monach
Rohan Bezalkoholne

Ron Barceló (Dominican Republic)
Rolling Rock Rock Light

Safir (Belgium)
Santai (China)
Schooner Lager (Canada)
Sedrin (China)
Shock Top Belgian White
Sibirskaya Korona (Siberian Crown)(Russia)
Skol (Brazil)
Spaten (Germany) Spaten Alkoholfrei
Spaten Diät-Pils
Spaten Münchner Hell
Spaten Oktoberfestbier
Spaten Optimator
Spaten Pils

St. Pauli Girl (Germany) St. Pauli Girl Lager
St. Pauli Girl Special Dark
St. Pauli Girl Non-Alcoholic

Stella Artois (Global) Artois Bock
Peeterman Artois

Stone Mill Pale Ale
Sukita (Brazil)
Taller (Ukraine)
Tinkov Russian Lager (Russia)
Tolstiak (Russia) Tolstiak Dobroye
Tolstiak Svetloye
Tolstiak Zaboristoye
Tolstiak Krepkoye
Tolstiak Grechisnoye

Turning Point (Canada) Stanley Park
Hell's Gate

Vieux Temps (Belgium)
Wild Series Wild Blue
Wild Black
Wild Red

Whitbread (United Kingdom) (purchased from Whitbread Group plc in 2001)
Yali (China)
Yantar (Ukraine)
Zagrebacka pivovara (Croatia) Božicno pivo
Ožujsko pivo
Ožujsko Cool
Ožujsko Izzy
Ožujsko Strong
Fresssh by Ožujsko
Tomislav

ZiegenBock
Zizhulin (China)
Zhujiang (China)
Zenda (Perú)
 
You might want to print the list out and keep it in your wallet. It's a little long to memorize.

I guess we should have a similar list for SABMiller too as they look as though they will soon be the same company
 
I go to a pub see what they have on tap, then pick something I've already had or what seems the most interesting. I'm paying $5-8, it better be a good pint. Don't give a rat's a*s who brewed it or if some big corporation is in control. If the beer sucks, I usually remember and don't buy it again. BudInBev knows their share of taps are decreasing in certain areas. Old drinkers die off, new drinkers have different tastes. I'm kind of surprised we haven't seen a Budweiser IPA, Stout or Pale Ale yet. InBev doesn't want to lower prices, although the scale that they produce beer would enable them to do so. So they are going to maintain the current prices and diversify their offerings for now. If Bud made an IPA and sold it for 30% less a six pack (and it was good) they could send the craft beer market into the toilet. For now, I don't see that happening.
 
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