Mulling over brewery names as I've been told I need to trademark something ASAP as more and more names are taken every day. Thinking I should just use my home "brewery" name, but it's iffy (local breweries using some of the same words, and a Japanese soft drink company with a "cider" with the American translation trademarked verbatim indicated via USPTO search), and unable to come up with better ideas, plus I could claim some sort of usage via having it on Untappd for so long. But a minimum of $225 to file is a lot to pay for something I'm worried would quickly get contested. Any lawyers or others with at least relevant knowledge in the house?