My wife suggested using Qhrumphf in it. Because that is used by no one anywhere but me, and I can claim usage of the term for years (albeit via online handles, beer related and otherwise). But I don't think that'll work from a marketing perspective. But I suppose it's memorable enough. I don't know. Marketing frightens me.
Pretty sure costumers will just say "Yo, you got some Q!?" How many breweries start with Q? Unique...you can rhyme it....great marketing to me.