^i really think it's great how well you're carving out a small market for your coffee & how you're creating it at your own leisure. For myself I've been considering ordering more beans @ leisure and giving away samples/bags as frequently as possible. At a minimum it would be a great learning experience & at best I could start developing a customer base. I'm all ears for any stories/anecdotes y'all have to share!
Well, thanks for mentioning this, I appreciate it. Here's a couple things I've found; maybe it would help some of you out a bit:
1) My biggest struggle has been anticipating what people want, and how many bags people will buy. Outside of simply mentioning it to people here and there, I send out emails usually every 3 -4 weeks with 2 different coffees I'm focusing on. I will sell 2 bags off some emails, and will sell 10 bags off other emails. I can't find any reason why some weeks no one wants coffee, and other weeks lots of people want coffee. I just can't find a correlation.
2) In these emails I try to always offer a fruitier option (Ethiopia, Kenya, Burundi...mostly Africans) and a chocolaty option (Colombia, Brazil...anything Central American really). For the most part I sell more of the Centrals, but the people who buy consistently and are really into coffee tend to buy the Africans.
Reason I mention this is because it's really tough to forecast what to buy and what people will like. I usually buy in 5 or 10 lb increments; sometimes 5 lbs goes REALLY fast. Especially with the Centrals. At the same time, sometimes people just aren't into some of these and I'm stuck with 5 or 10 lbs of a coffee that I don't necessarily want to drink 5 lbs of.
3) Last thing I'll mention is acquisition. I always start by giving people samples, but I've found that if they are going to buy, they're going to do it right after they try the sample. There's certain people I've given a lot of samples to because I truly think they are an ideal customer...but they never convert. So, I've gotten to the point where if someone doesn't convert to a customer right after I've given them a sample, I don't give them any other free beans.
About 50% of the people I give samples to convert to customers, which is pretty good I think. If I had a bigger roaster I'd be giving out more samples, but I'm kind of content with my base right now given the Behmor and my time restrictions.
It can be tough with time though. When I have the time to roast, I don't feel like I'm selling enough. When I have no time to roast, I can't keep up.