You have a point there, but it can have the effect of knocking dry yeast manufacturers down a peg or two. Perception only of course. I don't mean to whack the beehive but its fun to ponder these things.
Completely disagree. Why would it have the effect of knocking them down a peg or two? If you read his advice correctly,
"If you are working with dry yeast, determining how much to pitch is relatively easy. Most dry yeast contains about 7 billion to 20 billion cells per gram, depending on the cell size and other nonyeast material, but that is not the number of viable cells per gram you will have once you rehydrate yeast. That depends on a number of factors, such as storage and rehydration techniques. Find out from your supplier how many viable cells per gram you can expect (which might be as low as 5 billion), then simply divide the number of cells needs by the number of viable cells, and you will know the weight in grams of dry yeast need. Of course, this assumes all the yeast is active and that you properly rehydrate it following manufacturer's recommendations before pitching. Failure to rehydrate dry yeast properly will result in the death of approximately half the cells."
This is an aside when talking about how to figure out your viable cell count in slurries and in liquid yeast vials. He goes into great detail about how to determine that, and talks about some less complicated ways to figure it out, but for the most part shows how complex it can really be. Then he states how easy it is to figure out the cell count for dry yeast. Which would make it sound more like an endorsement for using dry yeast because you know how much yeast to expect in the pack. Never does he say, "Oh but then with dry yeast you have to take the extra 10-15 minutes to rehydrate it. How lame is that?" He simply says, follow the manufacturer's advice in how to rehydrate properly, and you'll easily have the amount of viable yeast cells you're expecting.
He has absolutely no financial incentive to convince people to rehydrate. In fact, quite the opposite. If he finds out that people are thinking they're pitching approximately 200b cells, and in fact his studies are showing that 100b of those are dying off by dry-pitching, he has EVERY incentive to keep his mouth shut. He should want people to keep under-pitching, in the hopes that they will produce lower quality beer, and he can then point to exact studies about his own yeast and how many viable cells to expect, and how much more reliable his yeast is compared to dry yeast.
It helps to play the devil's advocate with actual logical arguments.
As far as my opinion on the matter, I'll just reiterate what others have said:
1) Even Safale says you can do both. Which leads me to believe that they likely know something about rehydration, but want to make the ease-of-use of their product appealing.
2) Anecdotal evidence of people under-pitching, yet still creating good beer will never trump evidence from the guy who runs his own yeast lab. Never.
3) It's so simple and easy, I just don't see why people would skip it.