The more I have thought about this, the more I think this will have almost zero effect on the craft brew market, other than maybe BBC or Sierra Nevada, maybe Yuengling.
I agree, I don't think it will do anything negative. It's sort of like Frito-Lay
trying to lure gourmets away from real food with a new line of [Rachel Ray,
Mario Batali, Emeril..or your choice] Rice-a-Roni. All the big brewers can
really do is put their product into more markets, reaching more of the same
type of customer, one or two of which might say, "Hey, this is interesting,
I wonder what else is out there?", thus maybe creating a new beer connoisseur.
Let's put it this way: are any of you real beer lovers going to start
drinking their stuff and stop going after what you really like just because
BMC puts something out there? You would only do so if something by
BMC is actually good (and it sometimes is).
Ray