Yeah, I have read those articles as well and distilled to basics, it still comes down to fitting in/being one of the cool kids & it is a cheap drunk. Supporting them over the bigger BMCs? Is that sorta like worshiping one of the lesser demons of hell cause you don't want to be a satanist?

Though, it is not an uncommon thought largely perpetuated by PBCs marketing.
I get drinking cheap swill (and I do it some times myself). I also live in one of the regions that helped turn drinking PBR cans into something more than having a beer... However at the end of the day if you enjoy it for whatever reason, that's all that matters.
Michelob ultra? I don't get that either but that's a whole nother story