I am actually a bit confused on this front. Personally, I love pouring the beer into a nice glass with a bit of a tulip shape to it so that I can get a nice hit of aroma whenever I take a drink. Then again, Alchemist goes out of their way to print on the cans that you should be drinking Heady Topper straight from the can. Does anyone understand the reasoning behind this? I can't smell anything when I drink from a can, and to me at least half of the enjoyment I get out of a hoppy beer is the aroma.
EDIT: fixed cell phone autocorrect
You don't have to follow the f'en directions man!