Mixed message. On one hand, the mission statement says "Stone Brewing Co. is poised to become the first American craft brewer to own and operate a brewery in Europe, and we need your help to make it happen."
Later they state "Yes, this will happen without your support in this campaign…eventually…but by joining us, you can make it happen better, sooner and faster."
It should basically say, "We have built these gardens in Escondido, Point Loma, Pasadena, Oceanside and North Park. They are more expensive than we thought. We would rather not borrow the money from the bank and pay interest so we will pre-sell some party favors to pay for it."