Sadly this is the mistake so many breweries/brands make… it is so painfully obvious when you outsource social media.
I very much understand the space and have a degree in marketing. In order for this to be truly authentic it has to be 100% my voice and creative identity. At our size outsourcing this would be the biggest waste of money and honestly even if we did what we could get for what we could afford would be a joke.
bit surprising you fail to make the distinction that is important here. social media manager ≠ brand manager. and seems you missed in the original post where i said "under your supervision".
if you studied "marketing" then you should be familiar with the different layers of work. an old ex girlfriend was creative director with a So-Cool-It-Hurts west coast firm, she did some of the first work for various tech startups who are now unicorns. she DIRECTED it all. this is what i'd see (while using her office expense account to eat lunch and catch decent wifi circa 2006ish) -
she didnt write copy. she didnt answer emails. she didnt graphic design. she didnt work the logo conceptualization. she didnt pick the music for the ads. she didnt film the tv/web spots. she didnt buy the ad time or pick the placements.
yet she chose or directed everything in the campaign ultimately. she tied everything together into her vision. she pitched it, sold it, and then got paid and won awards.
is your marketing degree necessary to answer an email about what hours you're open? to reply to a facebook post that just says "like" ? a yelp post from someone who's confusing you with a different brewery? the random charity from two counties away that wants a "donation" for their softball game? to respond to a bad review from someone who got a chipped pint glass but didnt actually say anything to anyone while at the brewery?
if you have enough time to do this yourself, plus ALL THE OTHER STUFF of running a BAR (yes, taproom=bar) , then bizness isnt very good. if you dont have enough time, then hopefully its because business IS GOOD, and you will need to delegate to helpers if you want to grow.
be the director. not the worker bee.
i cant speak to what labor costs in utah, but in CA bay area its realistically 20 bucks an hour for even min wage type work. at 200 a month for the help, there's no way i could get an employee to handle all these stupid little things in only 10 hours every 30 days. i still spent the time to review and approve everything for first few months, obviously. but they learn the tone quickly on interactions/responses. but the creative part? all me. because their help on the little stuff let me focus on the what i'm good at, the big stuff- being creative. if you're a pro at marketing, isnt that where your time would be best spent?