Sam Adams and Dogfish Head To "Merge"

[Novacor]

Back I college I drank the cheapest beer that I could get my hands on. When I wanted to splurge the drink of choice was Bud Light. Then one fateful day at a party someone handed me a Boston Lager and my mind was blown. I started trying some more craft beer and the rest is history. I'm sure that there are many people out there with a story just like mine.
That being said, I was in the liquor store about a month ago and started feeling nostalgic so I picked up a 6 pack of Boston Lager and.. meh.
I'm hopeful that this deal helps out both companies. DFH gets a wider distribution range, and maybe Sam Adams can get a little more innovative.

 

[bobeer]

Sam changed state laws, challenged traditional methods when no one else really was, and he built a pretty big company from nothing. At some point, with how the market is these days, you need some help to get noticed or to even grow. He put his work in and took a pay day for it. I wish I could say I as in the same position! Can't hate at all on him for selling to BBC. All you can do is hope the beer doesn't change too much. I'm not really a huge DFH fan but when we go to DE it's usually my go to.

 

[Jtk78]

So are they still craft*?

Asking for a friend...




*as arbitrarily defined by the BA

In 2018 Sam Adams produced 2 million barrels and Dogfish Head produced 300 thousand. The BA limit is 6 million. If you combined them they'd still need to more than double production to eclipse the limit.

 

[doogie]

The optimist in me hopes that they have SA in Allentown PA start brewing 60 min IPA so that DFH in Delaware can focus on eclectic brews.