I've done both and I haven't noticed any difference in the final product. If you're using an adequate amount of good quality, fresh yeast I don't think it's crucial. OTOH, I can nuke a measuring cup with a little water in the microwave, let it cool, stir in the yeast and let it set for 15-30 minutes while I'm doing everything else that needs to be done on brew day. It's not like it adds to the total amount of time. I generally do it.
Aeration is not for just reproduction. Yes it is need for reproduction but it also increases the health of the yeast produced giving your fermentation that much more of an advantage. Aeration is always necessary, required no, necessary yes. Can you make beer either way? Yes. But better steps equal better beer.
Clayton Cone does say aeration is needed for starters and some brewing conditions.
I just got my first Kit from northern brewer and it has a dry yeast. Every video I have seen shows pitching the yeast dry but on the package it shows to rehydrate before pitching. What should I do ? Thanks.
Agreed, the OP wasn't asking about making a starter though, the question was about pitching into a kit beer.
Clayton Cone wrote:
When you produce 3-5% alcohol beer this is no problem. It is when you produce higher alcohol beer or inoculate at a lower rate, that you need to add O2 to produce more yeast and for alcohol tolerance near the end of fermentation.
"I did x and got y" is the equivalent of "my grandfather smoked everyday of his life and lived to 100"** But no one will argue that smoking is good for your health.
The same goes for not rehydrating your yeast. You may have pitched it dry into the wort and your palate may not have decerned any change in flavour. But, similar to smoking, there are studies that show cell viability is reduced without a proper rehydration step.
(**yes, he turns 101 later this year with no signs of slowing down)
Clayton Cone wrote:
When you produce 3-5% alcohol beer this is no problem. It is when you produce higher alcohol beer or inoculate at a lower rate, that you need to add O2 to produce more yeast and for alcohol tolerance near the end of fermentation.
But if there's no difference in flavor, what does it matter what the numbers are? I don't know about you, but I brew beer to drink, not to measure!
I would assume, given that we have all taken the time to register to a forum and to partake in a discussion of the finer points of brewing, that we are all interested in brewing the best possible beer. Not rehydrating your yeast is adequate, but not the best.