So how does that make it a bad idea?
I guess that depends on who they want their owners to be.
AB Inbev has been very nice to Goose Island from what I can tell.
Outside of the horrible marketing decisions (IMO) regarding BCBS the AB acquisition of GI has been pretty beneficial. They've contracted out GI's simple recipes (Honkers, 312, IPA, etc.) to free up fermenter space and warehouse space. This allows for more innovation/experimentation and more space for larger yields of these beers. Also being flush with cash to source higher end ingredients and other costly ingredients for these beers has been beneficial as well.
Serious question for you and other Chicago-area people: has the quality of GI's core lineup beers changed much as a result of the contract brewing? I never had any of them pre-AB, but I find they are mostly fairly serviceable for what they are (312 especially) while being fairly middle of the road and boring overall. I mean, IPA is a perfectly drinkable beer but it's squarely in that boring, grassy-and-malty midwest BJCP guideline-adhering IPA realm. Was it ever anything better, like more up to the Two-Hearted or Founders Centennial level, or is it basically the same beer as always?
Their regular lineup was pretty much your standard craft-brewery-started-in-the-80's. The Belgian lineup was always good though, and a few of those (Pepe Nero, off the top of my head) were casualties of the InBev buyout. As was their Summer Ale, which was probably the most widely distributed American kolsch at the time. That beer was really solid and is, alas, gone.Serious question for you and other Chicago-area people: has the quality of GI's core lineup beers changed much as a result of the contract brewing? I never had any of them pre-AB, but I find they are mostly fairly serviceable for what they are (312 especially) while being fairly middle of the road and boring overall. I mean, IPA is a perfectly drinkable beer but it's squarely in that boring, grassy-and-malty midwest BJCP guideline-adhering IPA realm. Was it ever anything better, like more up to the Two-Hearted or Founders Centennial level, or is it basically the same beer as always?
Don't know about any change in the core lineup, but the Harvest Ale sucks. Don't buy.Serious question for you and other Chicago-area people: has the quality of GI's core lineup beers changed much as a result of the contract brewing? I never had any of them pre-AB, but I find they are mostly fairly serviceable for what they are (312 especially) while being fairly middle of the road and boring overall. I mean, IPA is a perfectly drinkable beer but it's squarely in that boring, grassy-and-malty midwest BJCP guideline-adhering IPA realm. Was it ever anything better, like more up to the Two-Hearted or Founders Centennial level, or is it basically the same beer as always?
Serious question for you and other Chicago-area people: has the quality of GI's core lineup beers changed much as a result of the contract brewing? I never had any of them pre-AB, but I find they are mostly fairly serviceable for what they are (312 especially) while being fairly middle of the road and boring overall. I mean, IPA is a perfectly drinkable beer but it's squarely in that boring, grassy-and-malty midwest BJCP guideline-adhering IPA realm. Was it ever anything better, like more up to the Two-Hearted or Founders Centennial level, or is it basically the same beer as always?
I drank a lot of 312 after I first moved here and Bell's had to pull out because of the distributor disagreement, and it was the closest thing to Oberon available, but it is a pale comparison, and I won't even close to touch it if Oberon is available. That being said, these days I don't think I have more than a 6-pack of Oberon a year, but that is how I ring in spring.I used to drink a lot of 312 but now I don't bother with it. Seems like it got more "boring" after the buyout. I fully acknowledge, however, that this might just be my own perceptions following the buyout/increased exposure to other similar beers.
Yeah I regard 312 as a far inferior option to Gumballhead, Oberon, and several others in the same vein, but when I need to grab a 6-pack at the grocery store on the way to a party or cook-out it's not a bad choice.
ISOa barrel aged long duration fermented wild ale is that same bowl but malted ice cream turned into a banana split covered in hot fudge, peanuts, whip cream, cherry on top and dusted with gold flakes
Pliny people are funny. Been here 5 minutes and heard 8 people concerned if their Pliny will be okay if out of the fridge for more than 10 minutes. People freaking out over bottles and Growlers. And you know why the customers are freaking out?
Russian River ******* staff.
'Did you bring a cooler' is the first response to everyone. Come on, grew the **** up already. It will be fine if they drive home without a cooler.
'a few hours? Well as long as it goes straight in the fridge'
I still hate beer, but I hate people more.
I haven't noticed a quality change. What I have noticed is that experimental stuff like the Fulton & Wood series is still awesome and priced ridiculously low for what you get. Them with BCBS is like a mule with a spinning wheel if you will. They don't understand why it sells so well, and they definitely don't know how to use it, but they know they can make a **** load of money with it, and that's what they're doing. The quality on those hasn't changed either. I haven't heard one complaint about the styles they chose, just the marketing/packaging.Serious question for you and other Chicago-area people: has the quality of GI's core lineup beers changed much as a result of the contract brewing? I never had any of them pre-AB, but I find they are mostly fairly serviceable for what they are (312 especially) while being fairly middle of the road and boring overall. I mean, IPA is a perfectly drinkable beer but it's squarely in that boring, grassy-and-malty midwest BJCP guideline-adhering IPA realm. Was it ever anything better, like more up to the Two-Hearted or Founders Centennial level, or is it basically the same beer as always?
I haven't noticed a quality change. What I have noticed is that experimental stuff like the Fulton & Wood series is still awesome and priced ridiculously low for what you get. Them with BCBS is like a mule with a spinning wheel if you will. They don't understand why it sells so well, and they definitely don't know how to use it, but they know they can make a **** load of money with it, and that's what they're doing. The quality on those hasn't changed either. I haven't heard one complaint about the styles they chose, just the marketing/packaging.
Pliny people are funny. Been here 5 minutes and heard 8 people concerned if their Pliny will be okay if out of the fridge for more than 10 minutes. People freaking out over bottles and Growlers. And you know why the customers are freaking out?
Russian River ******* staff.
'Did you bring a cooler' is the first response to everyone. Come on, grew the **** up already. It will be fine if they drive home without a cooler.
'a few hours? Well as long as it goes straight in the fridge'
I still hate beer, but I hate people more.
And yet if Shaun Hill said this, we'd all nod in agreement.The most succinct description I can recall of Russian River's approach to selling their beer came from Arbitrator: "they're egotists about their product."
oh man the the opportunity to troll there was beautiful. you should have turned with a terrified look on your face and told them their beer was gonna go bad...and basically they were ******Pliny people are funny. Been here 5 minutes and heard 8 people concerned if their Pliny will be okay if out of the fridge for more than 10 minutes. People freaking out over bottles and Growlers. And you know why the customers are freaking out?
Russian River ******* staff.
'Did you bring a cooler' is the first response to everyone. Come on, grew the **** up already. It will be fine if they drive home without a cooler.
'a few hours? Well as long as it goes straight in the fridge'
I still hate beer, but I hate people more.
oh man the the opportunity to troll there was beautiful. you should have turned with a terrified look on your face and told them their beer was gonna go bad...and basically they were ******
And yet if Shaun Hill said this, we'd all nod in agreement.
brb buying a bottle of Pliny and putting it against my nuts until it turns into KHIT'LL TURN INTO A BARLEYWINE BY THE TIME YOU GET HOME!!!!
oh man the the opportunity to troll there was beautiful. you should have turned with a terrified look on your face and told them you hate them, their beer was gonna go bad...and basically they were ******
That only works if they're third use nuts.brb buying a bottle of Pliny and putting it against my nuts until it turns into KH
brb buying a bottle of Pliny and putting it against my nuts until it turns into KH
aw nutsThat only works if they're third use nuts.
hey lay off the asian jokesHow many years have you encased your ballsack in a miniature bourbon barrel?
I wish I had more time to do some double-blind tests on myself, because even though I've always found people panicking over "old" IPAs a little funny, I was surprised yesterday by just how much more flavorful and aromatic a fresh growler of one of Cellarmaker's recent IPAs* seemed compared to other well-regarded IPAs I've been drinking that had about a month on them. I really want to know if it's a matter of style, quality, placebo, mood, or if age really does have that much of an effect on hoppiness. I've never been able to find any studies where this sort of thing was actually quantified.
* (Mo' Passion, highly recommended!)