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Yes. They've expanded slowly but mostly they've modified production schedules to suit sales.

Smart dudes.

They are taking advantage of their first mover status in packaged hazy IPA. Everywhere I go in Boulder, there are empty slots where Superfan/N00b sat for 5 minutes.

By coincidence, I stopped in the taproom last week and it was a N00b canning day. Walked out with a few cases. My wife loves the NE style and between the two of us, I can barely keep the fridge stocked. I just pray those canning days don't go the way of Monkish. That would be a disaster (for me). But yeah, life is good for Odd13.

On the flip side, the kettle sours aren't very good. I hope they kick those to the curb.
 
Difference with them is that Superfan is produced as their flagship easily available IPA. Its replacing the likes of Odell and Avery IPA in customer baskets. Its not something you line up for weekly. Its your beer now.

I'd like to see Odd13 get to that level, but most people I know who love IPA (and don't frequent beer forums or bottle releases, which is most people), have never heard of them. Hazy IPA isn't even a semi-mainstream thing out here. It's a huge potential market and they could own a big chunk of it.
 
See maybe it's because it's dark down here and the screen is messing with my eyes as the only light in the room, but I thought we were discussing maximization of earning potential and not the very life or death of breweries:



But yeah, if you actually thought that my points were that breweries will literally close if they fail to capitalize on TalkBeer hype trends and that TalkBeer/BeerAdvocate/Facebook users were the literal embodiment of everyone who ever buys a craft beer, I can see why you'd make nothing but snide comments in response.

Either that or you just like the experience of smacking at strawman arguments?
This is really old at this point, but I have legitimately no idea what you were trying to say with your original post then. If receding hype won't imperil breweries, then why on earth would anyone be worried about? If the question is just "do you think that building goodwill in your community is worth the money you're sacrificing?" then obviously De Garde thinks it is. It's very clearly their entire business model. So what, exactly, were you getting at?
 
They are taking advantage of their first mover status in packaged hazy IPA. Everywhere I go in Boulder, there are empty slots where Superfan/N00b sat for 5 minutes.

By coincidence, I stopped in the taproom last week and it was a N00b canning day. Walked out with a few cases. My wife loves the NE style and between the two of us, I can barely keep the fridge stocked. I just pray those canning days don't go the way of Monkish. That would be a disaster (for me). But yeah, life is good for Odd13.

On the flip side, the kettle sours aren't very good. I hope they kick those to the curb.



They're doing some new stuff with sours that are way better, but i totally agree on the kettled stuff. Sour nonsense.
 
This is really old at this point, but I have legitimately no idea what you were trying to say with your original post then. If receding hype won't imperil breweries, then why on earth would anyone be worried about? If the question is just "do you think that building goodwill in your community is worth the money you're sacrificing?" then obviously De Garde thinks it is. It's very clearly their entire business model. So what, exactly, were you getting at?

Honestly, I got a bit lost on whatever point he was trying to make even before that one. Eh...when the goalposts keep moving, it's best to just quit kicking (and start drinking).
 
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I can hear the adjunct stout boners in Virginia popping from 2 states away:

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We know objectively that hazy beer is superior to clear beer in all ways, but how can Untappd protect beer consumers from unwittingly purchasing inferior (clear) beer? A simple solution would be for Untappd to include a haze score calculated with your camera's light and a receiver to measure the amount of light passing through and therefore the quantity of particulate matter.

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I'm addicted to Oreos, so I thought the regular Oreo Hornswoggler was ******* delicious. This one might have me butt-funneling insulin though
No, Sam the cookies. Not you getting double Milo'd.
 
Talkbeer, BA, many of the Facebook groups are all just one extreme of the spectrum. There are quite a few breweries in Pittsburgh (lol yinzers) that get almost zero hype, aren't trade bait in the least, and are rarely talked about. But every weekend (especially when it's nice out), they are packed. People rag on Southern Tier, but there's a wait every weekend to get in the Pittsburgh spot, and with baseball starting up it's only going to get worse. How many people know of Grist House? Butts to nuts.

Sure, when big releases come, that's when the chatter comes, but beer nerds here generally aren't the people keeping the lights on at these places 24/7/365.

what are the draws for these places?

food? location on the water? close to colleges?

I hate to keep this inane conversation going for any longer but did you seriously just ask what the draw is for going out to a place to have a beer? Have you ever been to a bar with friends?

Sorry, that came across mean but, seriously, the question still stands.
 
I hate to keep this inane conversation going for any longer but did you seriously just ask what the draw is for going out to a place to have a beer? Have you ever been to a bar with friends?

Sorry, that came across mean but, seriously, the question still stands.

there's a whole industry built around figuring out people's behavior, what draws them to a product or place, how best to sell that product or place, etc.

simply offering a product isn't enough to make it successful. unless we're talking heroin or something, i suppose. even then you have to have a spot, decent product and be known as someone that doesn't rip off his/her customers.


selling beer isn't enough to pack a place to the walls on a daily basis. there are... hundreds... of bars in this town. maybe a couple of them are regularly "packed". they are either historic tourist destinations (Titletown) or have a deck on the river (Hagemeister).

the other dozens and dozens are just... places. and many of them turnover every couple years because just selling beer isn't enough keep the place afloat.

so, yeah, i asked what could possibly be packing a bar to the walls every weekend because the discussion centered around whether breweries were missing out by not cashing in on trends.. unless they can count on ringing the cash register because of some other factor in their factor (proximity to a college, great food, location in a scenic/popular place).
 
simply offering a product isn't enough to make it successful. unless we're talking heroin or something, i suppose. even then you have to have a spot, decent product and be known as someone that doesn't rip off his/her customers.

You've seen American Gangster, right?

selling beer isn't enough to pack a place to the walls on a daily basis. there are... hundreds... of bars in this town. maybe a couple of them are regularly "packed". they are either historic tourist destinations (Titletown) or have a deck on the river (Hagemeister).

the other dozens and dozens are just... places. and many of them turnover every couple years because just selling beer isn't enough keep the place afloat.

Good/great beer + another USP = success. Pretty simple.

so, yeah, i asked what could possibly be packing a bar to the walls every weekend because the discussion centered around whether breweries were missing out by not cashing in on trends.. unless they can count on ringing the cash register because of some other factor in their factor (proximity to a college, great food, location in a scenic/popular place).

"Cashing in on trends" is something that most breweries do anyway. Just look at how many new breweries have a gose, a hazy hoppy beer, and/or a spiced stout on their menus. Just like they used to have a session IPA and/or a black IPA. They didn't come up with those concepts on their own, but they are following the overall trends in craft beer. Most of them, however, aren't betting the farm on just one style. That could be disastrous. Even the breweries without much business acumen know that.
 
You've seen American Gangster, right?



Good/great beer + another USP = success. Pretty simple.



"Cashing in on trends" is something that most breweries do anyway. Just look at how many new breweries have a gose, a hazy hoppy beer, and/or a spiced stout on their menus. Just like they used to have a session IPA and/or a black IPA. They didn't come up with those concepts on their own, but they are following the overall trends in craft beer. Most of them, however, aren't betting the farm on just one style. That could be disastrous. Even the breweries without much business acumen know that.

I don't think it's cashing in on a trend is as popular as you think, which is baffling since we are both in Pittsburgh. Who makes a gose with any sort of consistency? Same with a spiced stout. Besides Brew Gentlemen and now with the relatively recent opening of Dancing Gnome, who makes hazy IPAs? There isn't a single Pittsburgh brewery that cans on a consistent basis (again, DG may have started, but that's only within the past two weeks and are they even doing it weekly?)

Sours in general are sorely underrepresented. Draai Laag is the only one consistently making them and they are mainly underwhelming at best and disgusting at worst; again, being such an avid homebrewer, you should see this easily. No one even makes a Bretted saison consistently!
 
I don't think it's cashing in on a trend is as popular as you think, which is baffling since we are both in Pittsburgh. Who makes a gose with any sort of consistency? Same with a spiced stout. Besides Brew Gentlemen and now with the relatively recent opening of Dancing Gnome, who makes hazy IPAs? There isn't a single Pittsburgh brewery that cans on a consistent basis (again, DG may have started, but that's only within the past two weeks and are they even doing it weekly?)

Hazy IPAs? Insurrection and Grist House have also thrown their hats into that game. Insurrection also has a rotating gose and a lot of breweries have had them on, but like you said, not in any consistent way. Canning? Are you talking about proper cans like pounders or 12s or do crowlers count?

Sours in general are sorely underrepresented. Draai Laag is the only one consistently making them and they are mainly underwhelming at best and disgusting at worst; again, being such an avid homebrewer, you should see this easily. No one even makes a Bretted saison consistently!

Agreed on this bit. Insurrection and Brew Gentlemen make pretty consistent brett saisons. Maybe not as consistent as one would like, but they're not one-offs or anything.
 
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