But that's really the crux of my question: do the rank and file non-hardcore beer fans even care if their local favorite brewery releases a high-priced rarwalez? Would Joe-6-pack Lagunitas IPA drinkers be turned off if Lagunitas released something with massive hype and decided to charge $50/bomber for it? Or would it just be the e-community upset about it? Do we know?
Little late, but I would confidently say yes, we do know the answer and they don't care.
Just like with any other industry.
I don't care if a winery sells a $800 bottle as long as I can still grab the $13 one I like off the shelf.
I don't care if Ford sells a $80,000 truck as long as I can still buy the $30,000 one.
I don't care if TG charges $500 on-site for KBBS because I'm never traveling to middle-of-nowhere Iowa for a beer.
The idea that the hardcore-craft beer consumer base expects breweries to sell all of their products at a price that all of their consumers can and will pay is ridiculous, especially considering most can't produce enough to meet demand anyways.