Random Beer Thoughts

[jbeezification1]

lol.

Is this a novelty account?

Or is former MLB player Julio Lugo on TalkBeer?

 

[Sam Fu]

Everyone all hyped up for KBS, but the real Founders MVP is 2 week old PC Pils 15 packs

 

[juliolugo]

is former MLB player Julio Lugo on TalkBeer?

 

[jbeezification1]

He was a good ball player but he was no Nomar Garciaparra or anything.

You should have him in a Astros hat though.

 

[thunderbirdesq]

Everyone all hyped up for KBS, but the real Founders MVP is 2 week old PC Pils 15 packs

Yaaaaaaaaaaas! also fresh All Day tallboys.....

 

[tikk]

Yaaaaaaaaaaas! also fresh All Day tallboys.....

Those tallboys are killer.

 

[mvl339]

how long till ab inbev starts selling me lupulin powder packets with some flour to mix into my macros when i need some hazy juicy ipa at the buffalo wild wings

#needtotargetthenewmoneydemographic

 

[JCastle1]

how long till ab inbev starts selling me lupulin powder packets with some flour to mix into my macros when i need some hazy juicy ipa at the buffalo wild wings

#needtotargetthenewmoneydemographic

dude

"Instant beer and the scientific future of convenience brews"

https://www.forbes.com/sites/christ...fic-future-of-convenience-brews/#44c154d97ef7

 

[falc0n26001]

De Garde just released batch 2 of The Truffle, which uses truffles, which are expensive. They're charging $19, which is indeed expensive for de Garde. They posted this:

"We appreciate your understanding on the higher than normal pricing from us. This beer was legitimately expensive to make, but worth it in our opinion. We as always will charge what we feel is a realistic and fair price relative to what it costs us to make, not to what people will pay."

Damn do I love these guys.

 

[mrk_d]

De Garde just released batch 2 of The Truffle, which uses truffles, which are expensive. They're charging $19, which is indeed expensive for de Garde. They posted this:

"We appreciate your understanding on the higher than normal pricing from us. This beer was legitimately expensive to make, but worth it in our opinion. We as always will charge what we feel is a realistic and fair price relative to what it costs us to make, not to what people will pay."

Damn do I love these guys.

#integrity

 

[trickytunadicky]

#integrity

#respectbeer

 

[mvl339]

#rentintillamookisthroughtheroof

 

[degardebrewing]

#rentintillamookisthroughtheroof

Triple our lease and utilities, which by my math having looked at major market urban real estate is incredibly generous, and our cost goes up $.26 per bottle.
It's a choice. And there's no wrong in what people choose to charge as a business, but it is a choice.

 

[reverseapachemaster1]

Triple our lease and utilities, which by my math having looked at major market urban real estate is incredibly generous, and our cost goes up $.26 per bottle.
It's a choice. And there's no wrong in what people choose to charge as a business, but it is a choice.

If you don't mark up your beer bigly then how am I supposed to feel removed from the great unwashed while I drink it?

 

[degardebrewing]

If you don't mark up your beer bigly then how am I supposed to feel removed from the great unwashed while I drink it?

This is a fair concern. Unfortunately, we want the great unwashed to be able to afford to drink it as most of us have at some point had hard money times. Even if it's by necessity a special oaccasion versus a '**** it, I hate Tuesdays.' I hope the lower price doesn't decrease the perceived value to you, but we are quite aware that the studies indicate any consumable is going to be seen as worse than it is because of said lower pricing. So... Sorry?
I dunno.

 

[furley]

legitimate question here, given the fickle nature of beer consumers these days where beer/breweries have a short cycle of popularity, and seemingly profitability, do you worry that you're missing a window to maximize your earning potential?

integrity is wonderful and it's nice for other people to say a person/business has it but when reality hits and you've got to think long term if/when, potentially, your business is no longer a viable concern and you have mouths to feed do you wonder... did you do the "right" thing for yourself by keeping the cost of beer low instead of striking while the iron was hot?

you could be banking for the future now before beer nerds turn and walk away leaving you dry

i'll hang up and listen

 

[JulianB1]

legitimate question here, given the fickle nature of beer consumers these days where beer/breweries have a short cycle of popularity, and seemingly profitability, do you worry that you're missing a window to maximize your earning potential?

integrity is wonderful and it's nice for other people to say a person/business has it but when reality hits and you've got to think long term if/when, potentially, your business is no longer a viable concern and you have mouths to feed do you wonder... did you do the "right" thing for yourself by keeping the cost of beer low instead of striking while the iron was hot?

you could be banking for the future now before beer nerds turn and walk away leaving you dry

i'll hang up and listen

Is there any real data that supports this assumption?

 

[drgarage1]

Is there any real data that supports this assumption?

No, none whatsoever. But people complain on TalkBeer, so that means it's reality. I mean, extreme beer geeks are over the Bruery, but I'm sure they're still doing well.

 

[mvl339]

I don't think we should only think about the cost and perceived value link, people are not buying Cascade because its 30$. I think charging people to what they're willing to pay isn't a bad practice if it results in better pay for employees etc. Like when restaurants go no tipping and up their prices to equalize pay between BOH and FOH I think people don't mind paying extra if they know their money is contributing to a good thing. Not to say that's an accurate analogy for a brewery operation but the concept is there. We shouldn't demonize big city brewery x selling beer at a higher price for the idiot bourgeois because we don't always know what their margins look like and where the money is going, same story with mom pop craft bottle shop markup vs whole foods.

 

[furley]

Is there any real data that supports this assumption?

there's about 0% chance i can find enough studies, charts and graphs to support it.


i keep reading about the beer bubble, TB posters turn on beers/breweries with amazing quickness and a general sense of how life and business works tells me that few craft breweries are going to achieve generational success.

hospitality/food/entertainment is a brutal business. long-term, continued success is tough even if you're awesome at what you do.

i wish breweries nothing but success but odds tell me in 30 years, maybe, just maybe the breweries with "integrity" may regret missing the opportunity to have capitalized on a pretty hot trend.

it's great for consumers to want companies to have the consumers best interests in mind but people aren't in business to not make money. few maybe are truly content to just turn enough of a profit to get by.. they exist and that's great but there's a lot of hard work that goes in to running any business and it's not fair for people to expect a business to operate on a shoe string.

and i'm a wackadaoo leftist socialist somewhere farther outside of Pol Pot on the spectrum


that said, thinking out loud is unpopular so flame away

 

[FTowne1]

This is a fair concern. Unfortunately, we want the great unwashed to be able to afford to drink it as most of us have at some point had hard money times. Even if it's by necessity a special oaccasion versus a '**** it, I hate Tuesdays.' I hope the lower price doesn't decrease the perceived value to you, but we are quite aware that the studies indicate any consumable is going to be seen as worse than it is because of said lower pricing. So... Sorry?
I dunno.

Tuesday's really are the worst.

 

[RyanG1]

Tuesday's really are the worst.

Tome Tuesday!

 

[stupac2]

there's about 0% chance i can find enough studies, charts and graphs to support it.


i keep reading about the beer bubble, TB posters turn on beers/breweries with amazing quickness and a general sense of how life and business works tells me that few craft breweries are going to achieve generational success.

hospitality/food/entertainment is a brutal business. long-term, continued success is tough even if you're awesome at what you do.

i wish breweries nothing but success but odds tell me in 30 years, maybe, just maybe the breweries with "integrity" may regret missing the opportunity to have capitalized on a pretty hot trend.

it's great for consumers to want companies to have the consumers best interests in mind but people aren't in business to not make money. few maybe are truly content to just turn enough of a profit to get by.. they exist and that's great but there's a lot of hard work that goes in to running any business and it's not fair for people to expect a business to operate on a shoe string.

and i'm a wackadaoo leftist socialist somewhere farther outside of Pol Pot on the spectrum


that said, thinking out loud is unpopular so flame away

The thing is that it's probably not a hot new trend. People forget/don't realize that the beer scene that we grew up with was the result a bunch of inane regulations that have mostly since been pared back. Pre-prohibition drinking at the local place was the norm (and yes, distribution technology had something to do with that, but still), and there's no reason to suppose that breweries are significantly different from bars/restaurants in terms of how many a given location can support.

Of course, if someone's ambition is to take over the world and be the next Boston Beer Co, they'll face longer odds. But I don't think that's De Garde's ambition. If the goal is to make tasty beer and do limited-if-any distribution, then there's really no more reason to be skeptical than there is of someone opening, say, a butcher shop or something.

 

[CSO]

then there's really no more reason to be skeptical than there is of someone opening, say, a butcher shop or something.

When I open my butcher shop, I'll also set up an exclusive Carnivore's Club to make select customers feel special. Then I'll charge them twice as much for prime cuts as I charge everyone else.

 

[RedCoffee]

I actually think furley is only way off on this general idea if the e-beer community is really vastly different than the rest of the craft beer consumer community.

But if beer people aren't really like TalkBeer or BeerAdvocate or Reddit or Facebook...... who are these people? Does anyone really know outside of the industry? And within the industry, how well do they really know the answer to that?

 

[Stubs]

I don't think we should only think about the cost and perceived value link, people are not buying Cascade because its 30$. I think charging people to what they're willing to pay isn't a bad practice if it results in better pay for employees etc. Like when restaurants go no tipping and up their prices to equalize pay between BOH and FOH I think people don't mind paying extra if they know their money is contributing to a good thing. Not to say that's an accurate analogy for a brewery operation but the concept is there. We shouldn't demonize big city brewery x selling beer at a higher price for the idiot bourgeois because we don't always know what their margins look like and where the money is going, same story with mom pop craft bottle shop markup vs whole foods.

Can you explain the bottleshop to whole foods part? You kinda lost me. I work there and while I complain about it, Whole Foods feeds my family. Is that what you're saying or the opposite?

 

[mvl339]

I'm saying people get pissed if a bottle shop marks stuff up higher than a supermarket but their margins are lower so it's harder for them to stay in business. The point is look beyond the price and not demonize those who on the surface look more expensive.

 

[Snarf1]

And the award for worst can design of the year goes to....

Against the Grain would like word with you.

 

[Padraig]

 

[stupac2]

I actually think furley is only way off on this general idea if the e-beer community is really vastly different than the rest of the craft beer consumer community.

But if beer people aren't really like TalkBeer or BeerAdvocate or Reddit or Facebook...... who are these people? Does anyone really know outside of the industry? And within the industry, how well do they really know the answer to that?

Have you, like, been outside recently?