The "big release" has always seemed like a odd business practice to me. The only motivation I can see is to generate cash quickly. When these happen you are not maximizing the buying potential for a lot of folks simply because they a.) Wind up drinking a bunch of bottles while waiting in line for hours b.) they are sick of dealing with the crowds and often buy their allotment and leave and c.) encourage shitlords who rarely patronize your establishment to load up on mules.
By keeping a large portion of a special release for on-site consumption a brewery could stand out from others in the area for people who are traveling to an area and still allow locals plenty of access to it. If I am making a trip to a brewery to try a special release like that then I am also sitting down, ordering food, ordering other beers so they would make way more money than if I just bought it to go and left.
By keeping a large portion of a special release for on-site consumption a brewery could stand out from others in the area for people who are traveling to an area and still allow locals plenty of access to it. If I am making a trip to a brewery to try a special release like that then I am also sitting down, ordering food, ordering other beers so they would make way more money than if I just bought it to go and left.