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IMG_9314-630x473.jpg


Maybe it's because I grew up in WA and the nostalgia of Rainier has sunk it's teeth into me, but this is ******* awesome.

http://www.geekwire.com/2017/just-l...ek-rainier-reubens-team-create-historic-beer/
So a collaboration with Pabst, brewed by a Craft Brew Alliance owned company? Something sounds fucky.
 
So a collaboration with Pabst, brewed by a Craft Brew Alliance owned company? Something sounds fucky.

The article makes it sound like the current brand manager for Rainier lives near Reuben's and pitched it a couple years ago to Adam who was game. I don't think there's anything fishy. Reuben's just announced distribution to Eastern WA and Oregon, so I doubt there's going to be a buyout, and Adam seems like someone who has zero interest in doing that.

I'm all **** InBev, Miller, etc. but Rainier trying to stay involved here has never bugged me in the slightest. Same with Olympia.
 
The article makes it sound like the current brand manager for Rainier lives near Reuben's and pitched it a couple years ago to Adam who was game. I don't think there's anything fishy. Reuben's just announced distribution to Eastern WA and Oregon, so I doubt there's going to be a buyout, and Adam seems like someone who has zero interest in doing that.

I'm all **** InBev, Miller, etc. but Rainier trying to stay involved here has never bugged me in the slightest. Same with Olympia.

IMG_9314-630x473.jpg


Maybe it's because I grew up in WA and the nostalgia of Rainier has sunk it's teeth into me, but this is ******* awesome.

http://www.geekwire.com/2017/just-l...ek-rainier-reubens-team-create-historic-beer/

Love that label. (And neon in the background!)
 
The article makes it sound like the current brand manager for Rainier lives near Reuben's and pitched it a couple years ago to Adam who was game. I don't think there's anything fishy. Reuben's just announced distribution to Eastern WA and Oregon, so I doubt there's going to be a buyout, and Adam seems like someone who has zero interest in doing that.

I'm all **** InBev, Miller, etc. but Rainier trying to stay involved here has never bugged me in the slightest. Same with Olympia.
But will it have the puzzle under the cap?
 
Mild mixed feelings. As a person who always celebrated the Pils as a personal favorite, and weathered all the teasing from (American) people for literally years when placing my orders...., i'm not really dying for the IPA crowd and lambic experts crowding my side of the bar and insisting about their long standing lust of all things lager.

But....I am looking forward to more breweries offering (hopefully) tasty options in this realm now that they see a market for it.
 
Mild mixed feelings. As a person who always celebrated the Pils as a personal favorite, and weathered all the teasing from (American) people for literally years when placing my orders...., i'm not really dying for the IPA crowd and lambic experts crowding my side of the bar and insisting about their long standing lust of all things lager.

But....I am looking forward to more breweries offering (hopefully) tasty options in this realm now that they see a market for it.

Someone find out about your favorite indie band ;( ?
 
Always SMH when I see that "craft lager/pils" is gonna be the next big thing. It's a weird day when the rest of the scene is playing catching up to PA.
 
Always SMH when I see that "craft lager/pils" is gonna be the next big thing. It's a weird day when the rest of the scene is playing catching up to PA.

Pennsylvania's Contributions to the Craft Beer Scene, ranked:

1) Lagers
3,476) The Bottling line explosion that killed 3 people
3,477) The TalkBeer Pittsburgh Thread
 
I used to hate yellow fizzy lagers and pilsners, but that was probably just due to my experience only being ****** macro stuff. They're great on hots days and very sessionable. I've been converted for a few years now.
 
Pennsylvania's Contributions to the Craft Beer Scene, ranked:

1) Lagers
3,476) The Bottling line explosion that killed 3 people
3,477) The TalkBeer Pittsburgh Thread

10) Chair lines at Tired Hands.
Not all contributions are good.

For real though, I do miss having access to fresh* Prima - and many of the other fun lagers that Victory makes, for that matter - as well as Troeg's Sunshine and even Stoudt's Pils.

I do think this Pils resurgence is a very good thing and I think we're a long way from them being part of the #linelife craze, but I could be wrong. Maybe Zwickel will be the new hazy style and...you know maybe I shouldn't give people any ideas.

*once found a 2.5 year old Prima at a Bevmo
 
I dunno, it seemed like a pretty mild complaint balanced against cautious optimism. Thanks for being so uncharitable in your reading though. Cheers.
Was just giving you **** man, sounded like the my indie band got popular complaint. :)

If this were lambic years ago, I could understand, but I really cannot see the downside of more pilsners being available.
1) more breweries will make them, as has started
2) the quality will improve because people will see what a good pilsner is (there are some truly abysmal iterations of pilsners out there)
3) it is not as if people are going to try to age these and there will be lines for pilsners and insane secondary market for them. I guess it could slightly go the way of hyped IPAs, but I doubt it.

I hope pilsners are the next big thing, followed by cask ales:)
 
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