Personally I'm not crazy about the whole Goose Island/Anheuser Busch/macro backing. I wondered where homebrewing was going since it seems to be getting so popular. But, more power to those that enter.
The video was removed, but I get the idea of what it's about from the comments. You know, I used to joke with my wife about a reality show like this, and it always ends up with comments like:
"So what, they film them standing around a bucket watching an airlock bubble?"
"Who wants to watch them make beer if you can't even taste it?" (I would...I do )
"The show would only be interesting if all the beer nerds got drunk and fought each other." (probably would happen)