Hell, homebrewers can multiply liquid yeast in a shaken bottle - but that's a heck of a long way from making dry yeast. The likes of Lallemand have huge economies of scale, as Lallemand in particular are essentially a bread yeast factory that does a bit of beer yeast on the side.
I'll try and keep any conversations I may or may have had private, let's just talk about the public information and start with that.
They're a New Zealand company manufacturing in the UK. That means that dealing with Munton is particularly easy, Lallemand is convenient, there's a close cultural connection to Coopers and Mauri, Fermentis are less easy to deal with, there's a bunch of historic breweries leaving amazing yeast in empty casks behind every pub, one of the world's greatest yeast banks in Norwich and bottles from around the world are readily available. If they were starting from scratch, why use WL/Wyeast when there's a lot of other sources for DIY?
I don't really follow the wine side, but MJ have an extensive selection of dried wine yeasts. I suspect they track the Gervin wine yeasts made by Munton but I don't know. Lallemand are very strong on wine yeasts, Fermentis haven't been big on them in the past but are getting into them.
If MJ dealt extensively with Fermentis, it would be really easy to repackage K-97 but MJ don't offer a kolsch yeast (CML initially had the same range as MJ but have now got a kolsch yeast from Germany or Poland I think). So that in itself suggests the first assumption should not be Fermentis.
OTOH, the range in general does cross-reference fairly well to the Lallemand range, if you ignore some of the names. I wonder if that renaming of a couple of years ago represented switching to the Munton version of Nottingham, Windsor etc when they started doing the wine strains? I've not really paid attention. Munton are cheap but don't do a fulll range eg they don't do saison yeast.
So I'd think first in terms of Lallemand, and also think about trying to squeeze in things like Coopers and Mauri, although I've never used the latter. But how does Coopers compare to eg M36?