With apologies for monopolizing this thread....
Many years ago, as a fairly new brewer and science geek, I decided I wanted to try yeast ranching. I ordered supplies and some random slants from a company called Brewtek. One of the slants was called "CA brewpub yeast", aka CL-50. I tried it in the Rye IPA recipe I had been developing with WY1272 and found that the CL-50 gave me a nice silky mouthfeel that really complemented the rye malt. I started talking it up online. Back in those days about the only internet beer discussions were the Usenet group rec.crafts.brewing, the HBD's brews and Views, and Skotrat's Rat Chat. People were very interested, but since you had to culture it form a slant not a lot of people were willing to go to the effort to use it. I kept it in my yeast bank, though, and used it frequently. In the meantime, Brewtek shut down and sold their strains to another co. which eventually sold them to someone else. I had met Dave Logsdon, one of the owners of Wyeast by then and suggested that maybe they should carry it since so many people were interested. Dave wasn't interested in in as long as another co. was selling it. Finally, just after I had ordered some fresh slants, the last co. with it shut down and I heard from Dave that they would carry it. (BTW, I think there are still one or 2 companies selling it on slant or plate). I gave Wyeast some samples and suggested the name it Noti Ale yeast, after a small town near where I live in the mountains. The next thing I know, they've released it as Denny's Favorite 50 with an ad showing a naked hippie wading into a mountain lake...not me, I swear!
In the words of Forrest Gump, "that's all there is to say about that!".