FIB War Room

[middlebrow]

Don't underestimate the passion of Scotch aficionados. They will trade away drinkable variants for kerosene-soaked beer.

 

[TheJB]

Who all is going to BUG Friday?

 

[theredflame2]

Scotch barrel aged DL is the ****... someone trade me this years so I can keep the vertical going

 

[duckyboycantfly]

Who all is going to BUG Friday?

I'll be there slinging stickers since Omega is definitely not a licensed brewery (yet) thus we can't pour our kveik experiments.

No Scratch this year makes me

 

[quinnsi]

I'll be there slinging stickers since Omega is definitely not a licensed brewery (yet) thus we can't pour our kveik experiments.

No Scratch this year makes me

They decided to do an event instead.... Stay tuned....

 

[Gonzoillini1]

Went to one of the most interesting beer events I've ever been to this evening at The Theater On The Lake this evening for "The Evolution of Craft Beer" hosted by the The Economic Club of Chicago (and since I obviously don't have the coin to be in this group I was a guest of my companies owner).

Was a "strolling" dinner buffet and beer tasting from 5:30 - 8:30 that had really good food (weird mixture of carving station featuring beef / chicken / pork, sushi, pretzels with beer cheese and mustard, seafood and desserts) and some standard fare beer and some interesting options (Cruz Blanca Pluma Dry Hopped Brett Lager collaboration with Goose Island and Cruz Blance Barba Negra toasted coconut / Mexican chocolate sweet porter being my standouts).

Then it moved into two panel discussions featuring Mary Bauer (Lagunitas), Gregg Hall, Phil McFarland (Small Bar > Half Acre), Jacob Sembrano (Goose Island > Cruz Blanca) which was pretty standard fare.

The really interesting one was on the Business of Beer featuring Stephen Bossu (Hopewell), Dick Leinenkugel, Ed Marszewski (Marz), and Curtis Tarver (Vice District). Ed basically (nicely) **** on Leinenkugel for about 25 minutes while Jesse Valenciana (Goose Island) tried to steer the conversation back to the other panel members. It was very much Hopewell / Marz / Vice District against Leinenkugel the whole time which I found massively entertaining in an awkward Curb Your Enthusiasm kind of way.

Then Ed started railing against the folks in the room which made folks start leaving which I found even more entertaining.

All in all an event I'm really glad I attended if only to see some very well off folks on the stage and in the crowd made to feel very uncomfortable.

 

[kodt]

Man I love a good Edmar rant

 

[BobCobb1]

Went to one of the most interesting beer events I've ever been to this evening at The Theater On The Lake this evening for "The Evolution of Craft Beer" hosted by the The Economic Club of Chicago (and since I obviously don't have the coin to be in this group I was a guest of my companies owner).

Was a "strolling" dinner buffet and beer tasting from 5:30 - 8:30 that had really good food (weird mixture of carving station featuring beef / chicken / pork, sushi, pretzels with beer cheese and mustard, seafood and desserts) and some standard fare beer and some interesting options (Cruz Blanca Pluma Dry Hopped Brett Lager collaboration with Goose Island and Cruz Blance Barba Negra toasted coconut / Mexican chocolate sweet porter being my standouts).

Then it moved into two panel discussions featuring Mary Bauer (Lagunitas), Gregg Hall, Phil McFarland (Small Bar > Half Acre), Jacob Sembrano (Goose Island > Cruz Blanca) which was pretty standard fare.

The really interesting one was on the Business of Beer featuring Stephen Bossu (Hopewell), Dick Leinenkugel, Ed Marszewski (Marz), and Curtis Tarver (Vice District). Ed basically (nicely) **** on Leinenkugel for about 25 minutes while Jesse Valenciana (Goose Island) tried to steer the conversation back to the other panel members. It was very much Hopewell / Marz / Vice District against Leinenkugel the whole time which I found massively entertaining in an awkward Curb Your Enthusiasm kind of way.

Then Ed started railing against the folks in the room which made folks start leaving which I found even more entertaining.

All in all an event I'm really glad I attended if only to see some very well off folks on the stage and in the crowd made to feel very uncomfortable.

What was the gist of EM's criticism?

I would have (nicely) asked him to explain the strategy of max pricing on 12oz 4-packs of a second-tier lineup.

 

[vav1]

What was the gist of EM's criticism?

I would have (nicely) asked him to explain the strategy of max pricing on 12oz 4-packs of a second-tier lineup.

I'm liking this for the pricing comment, not the second tier comment.

 

[SecretSquirrel]

Went to one of the most interesting beer events I've ever been to this evening at The Theater On The Lake this evening for "The Evolution of Craft Beer" hosted by the The Economic Club of Chicago (and since I obviously don't have the coin to be in this group I was a guest of my companies owner).

Was a "strolling" dinner buffet and beer tasting from 5:30 - 8:30 that had really good food (weird mixture of carving station featuring beef / chicken / pork, sushi, pretzels with beer cheese and mustard, seafood and desserts) and some standard fare beer and some interesting options (Cruz Blanca Pluma Dry Hopped Brett Lager collaboration with Goose Island and Cruz Blance Barba Negra toasted coconut / Mexican chocolate sweet porter being my standouts).

Then it moved into two panel discussions featuring Mary Bauer (Lagunitas), Gregg Hall, Phil McFarland (Small Bar > Half Acre), Jacob Sembrano (Goose Island > Cruz Blanca) which was pretty standard fare.

The really interesting one was on the Business of Beer featuring Stephen Bossu (Hopewell), Dick Leinenkugel, Ed Marszewski (Marz), and Curtis Tarver (Vice District). Ed basically (nicely) **** on Leinenkugel for about 25 minutes while Jesse Valenciana (Goose Island) tried to steer the conversation back to the other panel members. It was very much Hopewell / Marz / Vice District against Leinenkugel the whole time which I found massively entertaining in an awkward Curb Your Enthusiasm kind of way.

Then Ed started railing against the folks in the room which made folks start leaving which I found even more entertaining.

All in all an event I'm really glad I attended if only to see some very well off folks on the stage and in the crowd made to feel very uncomfortable.

Who you kidding? You have the coin....

 

[middlebrow]

I'll be there slinging stickers since Omega is definitely not a licensed brewery (yet) thus we can't pour our kveik experiments.

No Scratch this year makes me

yeast co gettin into brew biz?

I know someone who wont be at BUG...thanks guild.

but sunday if ya'll dig indie rock and whitney houston stop by sleeping village. members of the band whitney will be DJ'ing, whitney houston will be on the TV's and we'll be serving our dry-hopped sour table beer whitney. also cool lil food pop up from friends at Lula. how f*ckin twee and hipster

 

[Tooch4321]

yeast co gettin into brew biz?

I know someone who wont be at BUG...thanks guild.

but sunday if ya'll dig indie rock and whitney houston stop by sleeping village. members of the band whitney will be DJ'ing, whitney houston will be on the TV's and we'll be serving our dry-hopped sour table beer whitney. also cool lil food pop up from friends at Lula. how f*ckin twee and hipster

Sleeping Village has become one of my favorite spots these days, I may have to pop on over. Although I was thinking about joining the Off Color dodgeball team, but it looks like rain on Sunday...

 

[Lansman]

Went to one of the most interesting beer events I've ever been to this evening at The Theater On The Lake this evening for "The Evolution of Craft Beer" hosted by the The Economic Club of Chicago (and since I obviously don't have the coin to be in this group I was a guest of my companies owner).

Was a "strolling" dinner buffet and beer tasting from 5:30 - 8:30 that had really good food (weird mixture of carving station featuring beef / chicken / pork, sushi, pretzels with beer cheese and mustard, seafood and desserts) and some standard fare beer and some interesting options (Cruz Blanca Pluma Dry Hopped Brett Lager collaboration with Goose Island and Cruz Blance Barba Negra toasted coconut / Mexican chocolate sweet porter being my standouts).

Then it moved into two panel discussions featuring Mary Bauer (Lagunitas), Gregg Hall, Phil McFarland (Small Bar > Half Acre), Jacob Sembrano (Goose Island > Cruz Blanca) which was pretty standard fare.

The really interesting one was on the Business of Beer featuring Stephen Bossu (Hopewell), Dick Leinenkugel, Ed Marszewski (Marz), and Curtis Tarver (Vice District). Ed basically (nicely) **** on Leinenkugel for about 25 minutes while Jesse Valenciana (Goose Island) tried to steer the conversation back to the other panel members. It was very much Hopewell / Marz / Vice District against Leinenkugel the whole time which I found massively entertaining in an awkward Curb Your Enthusiasm kind of way.

Then Ed started railing against the folks in the room which made folks start leaving which I found even more entertaining.

All in all an event I'm really glad I attended if only to see some very well off folks on the stage and in the crowd made to feel very uncomfortable.

A 'craft beer' event moderated by an individual who works for a global multinational featuring individuals on panels who either sold to global multinationals, work for global multinationals, have decent craft beer, or feel like their beer should be priced at a level that is unsustainable in the current market. What could possibly go wrong?

 

[BobCobb1]

I'm liking this for the pricing comment, not the second tier comment.

By second-tier, I only meant not top-tier, as opposed to "second-rate" in the pejorative sense.

But I still haven't bought their stuff in months for this very reason.

 

[vav1]

By second-tier, I only meant not top-tier, as opposed to "second-rate" in the pejorative sense.

But I still haven't bought their stuff in months for this very reason.

Me neither.

 

[Gonzoillini1]

What was the gist of EM's criticism?

I would have (nicely) asked him to explain the strategy of max pricing on 12oz 4-packs of a second-tier lineup.

Basically that Leinenkugel has the power of Molson/Coors distribution behind them, came up during a time when they could dominate their market through pricing power, and that they wouldn't have gotten off the ground if they were a brewery in the past 5 years.

He also reminded everyone how good Marz beer is probably 5+ times.

His criticism of the room was your typical "captains of industry" rant with a sprinkling of gentrification criticism thrown in for good measure.

Who you kidding? You have the coin....

https://econclubchi.org/about/membership/

I felt like I should have been working at the event last night instead of being an attendee.

 

[trickytunadicky]

This wasn’t a presentation to neckbeards weekly. It was to the economics club. Unfortunately, some people get into brewing without a good understanding of economics and business planning beyond “I seen this get done!” And “Corporate beer is bad!” and I think a failure to understand the audience was probably as much of an issue as anything.

 

[middlebrow]

Basically that Leinenkugel has the power of Molson/Coors distribution behind them, came up during a time when they could dominate their market through pricing power, and that they wouldn't have gotten off the ground if they were a brewery in the past 5 years.

He also reminded everyone how good Marz beer is probably 5+ times.

His criticism of the room was your typical "captains of industry" rant with a sprinkling of gentrification criticism thrown in for good measure.



https://econclubchi.org/about/membership/

I felt like I should have been working at the event last night instead of being an attendee.

whoa...you liked shared the link for the organization of secret d-bags that like control the world banks and chicago. maybe you'll be invited to their next rothschild-esque meeting.

 

[quinnsi]

By second-tier, I only meant not top-tier, as opposed to "second-rate" in the pejorative sense.

But I still haven't bought their stuff in months for this very reason.

What is "top-tier" by this definition? Stuff that wins awards? Has high trade value? We talking Pivo Pils or Karma?

 

[quinnsi]

This wasn’t a presentation to neckbeards weekly. It was to the economics club. Unfortunately, some people get into brewing without a good understanding of economics and business planning beyond “I seen this get done!” And “Corporate beer is bad!” and I think a failure to understand the audience was probably as much of an issue as anything.

I would hope they knew what they were getting when they invited Edmar, who has literally been making these arguments publicly for 25 years.

 

[DiscountMegaMall4ever]

whoa...you liked shared the link for the organization of secret d-bags that like control the world banks and chicago.

"the membership process emphasizes maintaining a balance between experienced and upcoming executives so that one generation of Chicago's business and civic leaders can meet with and mentor their successors."

 

[trickytunadicky]

"the membership process emphasizes maintaining a balance between experienced and upcoming executives so that one generation of Chicago's business and civic leaders can meet with and mentor their successors."

I took Econ in high school. I used to volunteer to go one Friday a month to attend Detroit Economics Club meetings. I know exactly what kind of **** this is.

 

[quinnsi]

While I'm at it, I might as well plug an Avondale event Middlebrow-style. In addition to the Scratch thing next week (details to come) we just announced that Oxbow will be coming to The Beer Temple Friday and, in my mind, they're bringing fire. Momoko, Saison Rosé, Infinite Darkness, FPA. Sorry Vav

 

[ChaQuiseman]

Who all is going to BUG Friday?

While I'm at it, I might as well plug an Avondale event Middlebrow-style. In addition to the Scratch thing next week (details to come) we just announced that Oxbow will be coming to The Beer Temple Friday and, in my mind, they're bringing fire. Momoko, Saison Rosé, Infinite Darkness, FPA. Sorry Vav

Hey Chicago, way to load up on interesting events the night before I'm supposed to go to Munster and put my liver through the proverbial meat grinder.

 

[vav1]

While I'm at it, I might as well plug an Avondale event Middlebrow-style. In addition to the Scratch thing next week (details to come) we just announced that Oxbow will be coming to The Beer Temple Friday and, in my mind, they're bringing fire. Momoko, Saison Rosé, Infinite Darkness, FPA. Sorry Vav

Why sorry? Oxbow’s stuff is too expensive too

 

[quinnsi]

Why sorry? Oxbow’s stuff is too expensive too

As long as you admit they are "top-tier"!

FWIW, I don't think there is anyone making better farmhouse beers than Oxbow - no exceptions.

 

[Gonzoillini1]

As long as you admit they are "top-tier"!

FWIW, I don't think there is anyone making better farmhouse beers than Oxbow - no exceptions.

I'm a huge fan of Oxbow, and Barrel Aged Farmhouse Pale Ale is one of the best beers out there at the moment. However, I'd take Suarez, Upright, Sante Adarius and likely a few others over Oxbow at the moment.

Still cool to have them on draft / packaged options available in Chicagoland, even if they are a bit pricey.

 

[quinnsi]

I'm a huge fan of Oxbow, and Barrel Aged Farmhouse Pale Ale is one of the best beers out there at the moment. However, I'd take Suarez, Upright, Sante Adarius and likely a few others over Oxbow at the moment.

Still cool to have them on draft / packaged options available in Chicagoland, even if they are a bit pricey.

Recently I've found SA to have gone too acidic. They show well in small, bottle-share size pours, but I struggle to finish a bottle of their stuff. Multiple times I've left their stuff half finished because it was just too sour for prolonged drinking. Oxbow has avoided the drift to ever more sour beers. Again, my opinion.

 

[vav1]

As long as you admit they are "top-tier"!

FWIW, I don't think there is anyone making better farmhouse beers than Oxbow - no exceptions.

I don't think i've had enough to compare to others, but when Windy took that first shipment i couldn't believe the keg prices, i was astonished. I've poured kegs of Sarcophagus and Metal Face at Pub , both were quite good but didn't change my world.

 

[furley]

Basically that Leinenkugel has the power of Molson/Coors distribution behind them, came up during a time when they could dominate their market through pricing power, and that they wouldn't have gotten off the ground if they were a brewery in the past 5 years.

Leinie's has been around for 150 years in the drinkingest state in the Union. they were doing OK before Molson/Coors, i think?