FIB War Room

[lb304854]

 

[Tooch4321]

Hells yeah, more small table beers!

 

[Gonzoillini1]

Off Color Brewing
6 mins ·
The internet investigators have uncovered our new beer label. This one is for all the indoor cats out there, ruling over their cardboard box kingdoms. Coming soon...


Frank, Off Color is on to you, watch yourself

 

[lb304854]

Off Color Brewing
6 mins ·
The internet investigators have uncovered our new beer label. This one is for all the indoor cats out there, ruling over their cardboard box kingdoms. Coming soon...


Frank, Off Color is on to you, watch yourself

******* told me:

 

[Lansman]

I think what they really did was compare the disdain for GI against the lemming type ball-lathering of Revolution.

Agreed to an extent, however there was mention in the article about how BCS used to taste. The latest Side Project overly-hyped whalezbro was/is Beer:Barrel:Time and that beer tastes very close to what I recall BCS tasting around 2008-2010ish (maybe not 2009 as much but 2008 and 2010 for sure).

ABInBev BCS is made to try and satisfy a much larger base in much larger quantities, so as such, it is difficult to get the same attention to detail that it once had - and this isn't even taking into account that BCS Barleywine hasn't held a candle to Straight Jacket in years.

Tl;dr it's all subjective, but Rev really is doing some great things, at better prices, and in much better formats with good availability in the Chicagoland area.

 

[JulianB1]

******* told me:

RIP ******* The Cat.

 

[Marksy]

Free ticket to BRMC and Night Beats at the Vic tonight if anyone is interested.

 

[furley]

Hells yeah, more small table beers!

aren't they generally in the 2% range?

 

[Tooch4321]

aren't they generally in the 2% range?

Unless it’s Made in America...

 

[furley]

Unless it’s Made in America...

Brewdog about to release a 19% table beer

 

[trickytunadicky]

Brewdog about to release a 19% table beer

In fairness, have you been to Scotland?

 

[furley]

In fairness, have you been to Scotland?

not..... yet. i'm half way to hammered and the night's not over yet.

 

[Mugatu]

aren't they generally in the 2% range?

Good point, if 4.8% qualifies than does Miller lite count as a table beer too? Hell, I don’t care. If it says table on it that means I’m okay to drink it before noon

 

[kodt]

For me a table beer is any beer you can set on a table. These are different than floor beers, which are beers where goy end up on the floor.

 

[furley]

For me a table beer is any beer you can set on a table.

 

[rmalinowski4]

Just an FYI, Little Friend is fantastic at 3.8%

 

[Dunt1]

You guys want to try an absolutely terrible hop? Try Vic Secret.

 

[middlebrow]

You guys want to try an absolutely terrible hop? Try Vic Secret.

Too herby? I sorta loved it. ****** name. Speaking of ****** names, just bought a bag of BRU-1’s.

 

[trickytunadicky]

Just an FYI, Little Friend is fantastic at 3.8%

I think that’s the one I was thinking of.

 

[SAISON FUCK]

You guys want to try an absolutely terrible hop? Try Vic Secret.

How many times do I have to tell you. The Mikkeller single hop series just isn't that good.

 

[DiscountMegaMall4ever]

http://www.chicagobusiness.com/article/20180209/ISSUE01/180209890
To help its bar partners fight back, MillerCoors invested in software-based analytics tools that help each bar determine its optimal beer mix and a promotion schedule based on demographic information. That might mean introducing more sessionable offerings, which have an alcohol by volume of no more than 4 percent—which keep people in bars longer instead of "ordering one huge hop bomb and going home,"

They really don't get it.

 

[furley]

Pipeworks + Wakefield + Run the Jewels beer?

are FIBS imploding on themselves in confusion?

 

[Kentucky1]

I am coming to Chicago this weekend for JRAD at the Riviera. Does Revolution still have SJ cans or the like? Thanks!

 

[lb304854]

Pipeworks + Wakefield + Run the Jewels beer?

are FIBS imploding on themselves in confusion?

Nah, nobody cares that much. We just get drunk.

 

[Tooch4321]

I for one have RTJ beer fatigue, it seems like one craft brewery in every city has brewed some kinda beer for them. What’s next RTJ Mango Kiwi Imperial Gose?

 

[thewimperoo]

 

[Scalzo]

I am coming to Chicago this weekend for JRAD at the Riviera. Does Revolution still have SJ cans or the like? Thanks!

I was just there sunday, yessss. but it didnt look like a whole lot.
Orin is still @ Half Acre

 

[beeraficionado]

Does Revolution still have SJ cans or the like? Thanks!

Straight Jacket & Deth's Tar at both locations. Both are dwindling down, but you will be fine this weekend.

 

[vav1]

http://www.chicagobusiness.com/article/20180209/ISSUE01/180209890
To help its bar partners fight back, MillerCoors invested in software-based analytics tools that help each bar determine its optimal beer mix and a promotion schedule based on demographic information. That might mean introducing more sessionable offerings, which have an alcohol by volume of no more than 4 percent—which keep people in bars longer instead of "ordering one huge hop bomb and going home,"

They really don't get it.

Ok, this is actually ******* dangerous, i just posted this same quote on my FB wall. This is effectively creating a way of sneaking Category Captains in for chains and places that aren't dedicated to Craft, and that is not a good thing.

For those that don't know, a Category Captain is usually Bud, Miller, Heineken, etc...a large producer that literally helps create and design Sets at retail. So for example let's say a hypothetical chain of liquor stores called, i dunno, Ginny's, has Heineken be their category captain for a year. Heineken has data analyst experts use IRI Data (data that tracks beer sales amongst other things) in Ginny's market to create the product placements in Ginny's coolers. I'm talking about digital diagrams and drawings of shelves, filled in with actual products. So while they obviously can't just be all "Uh, maybe you should do 19 rows of Heineken" in practice a lot of little things do make it into the set that might not otherwise. This also generally means that Heineken will place their own side brands or owned brands into their respective sets. And this carries over to the wholesaler. If Heineken is in the same wholesaler network in a market as Corona and Sierra Nevada and Revolution, you can expect to see those things in those sets more frequently. Now, Ginny's might have a savvy buyer or set of buyers that can see through the extraneous ******** and refuse to put dumb stuff in the sets that won't work store by store, but Ginny's as a company is also going to try and get the most return on their money with advertisements and sales (internet, newspaper, etc) with their Category Captains by working together on a mutually beneficial set. And usually the better the set, the better the discounts. And they're going to keep one of the other large producers hanging in the wind for a year to fight for the right to be the Captain next year. Always be mad at someone so they're fighting to get your business and all that.

You know who gets screwed tho?

Anyone not in the set. And ultimately, the consumer.

On an immediately local level, wholesalers sometimes dangle the "I carry X brewery, i'll get you some if you carry Y for a little bit" out there repeatedly. And it works to a degree, because most of the accounts don't care about much more than turning a profit. Also, you (yes you, the beer consumer) have been extremely vocal voting with your dollars recently that a lot of bars put on Craft because they *had* too, you demanded it. So good job.

Category Captains at On Premise don't really exist like they do Off yet, but you *do* see homogonized bar sets in certain places. Think tourist traps and captive audiences: Amusement Parks, Airports, Nationwide Chain Restaurants, Stadiums, etc.

But i'm super nervous about what would happen if that carried over to neighborhood bars and restaurants.

 

[sherm10161]

But i'm super nervous about what would happen if that carried over to neighborhood bars and restaurants.

Doesn't sound that much different to me than in the UK where a majority of the pubs are owned/controlled by the breweries. Not saying it's a good thing, but it's a pretty clear picture of what it would look like. Independent pubs are on the rise over there but its taken a variety of forces to drive that.