http://www.chicagotribune.com/dining/ct-food-billy-goat-ipa-is-a-lager-20171214-story.html
So that's an interesting one. It's fairly common to re-brand or sub-brand a production beer as a private label, but it's the first i've seen where someone knowingly changed the the style so drastically. Interesting comment thread on Josh Noel's FB wall about too. I kinda like the breaking down of style "barriers" because i feel like that's where innovation is. But, as Michael Roper says on Josh's wall
"When I order a hot dog, you can't serve me a hamburger and say "We call our hot dogs hamburgers here". When I order a Cabernet, you can't bring me a Sangiovese and say " We call our Sangiovese a Cabernet here". If I buy a ticket to see a symphony performance, and a heavy metal band comes out, you can't tell me, "They are both playing music, so what is the difference?" Words are important. Ale is not lager and lager is not ale."