Budweiser Admits Craft Beer is for Real

[bford]

@azscoob
Hear, Hear! Well said.

 

[fredthecat]

as others said i think it's a great strategy from an awful company for an awful product. can you imagine the horrendous *********s who came up with this marketing concept though?

 

[Opiate42]

This is only the beginning.
More and more micro-breweries are going to get bought up by BMC's simply to be closed. Removal of the competition. We must resist a return to the dark days of bland formulaic "beers" of the past.
:'(

 

[HopSolo]

@zrule Maybe because nobody knows what InBev is and everyone knows what Anheuser-Busch is?

 

[Kindogg]

I think a lot of people here are missing the point of this ad. This ad is not aimed at most of us (people who know about beer and love craft beer). This ad is aimed at people who know very little about craft beer. I personally found it to be a very effecting ad in that respect. Its basically saying "you don't want to look like a hipster do you?" Long story short the ad was for one product that InBev owns (Bud) which has always been marketed as a "blue collar" beverage. Elysian (and most craft beer) is generally maketed as a higher quality product for more refined tastes at a higher cost. It's just marketing.
Long story short, anyone who finds this commercial "offensive" needs to relax and have a beer.

 

[wstbrewing]

@sudbuddy
"We all learned not to submit rough drafts in 3rd grade... I don't care if a forum post is well or poorly written. Articles are different, and as I said, I would love to help. I'm not a troll, I actually care"
As an English Professor, I agree completely with this. Articles are different, and they should be checked and edited. I would also love to help in this regard. It would be nice to see potential articles distributed to a few reviewers or editors before publication. I would be happy to help as well.
As for the Bud ad... I'll just say I am tired of reading and hearing about it. As Kindogg said, "Long story short, anyone who finds this commercial "offensive" needs to relax and have a beer."

 

[rhys333]

It's a well done commercial, no doubt. Attacking craft beer shows they feel threatened though. Will be interesting to see how the craft industry responds.

 

[BombTech7]

Personally, brewing beer is about the excitement of what flavor that brew has to offer when it is finished. Being a snob about beer makes it less fun. I think this is what AB was getting at with the commercial. I still drink Bud Light on the regular. When I am feeling a little frosty, I drink a Blue Moon. So, in the words of the most influential comedian/actor of the 20th/21st century, "Gold jacket, green jacket, who gives a s***?"
As to the grammar... I would be more than happy to assist in editing articles. Grammar is the most important aspect in communicating through written messages. Sadly, most teens in the US can't decipher the differences between normal written communication and texting. If there is any way to help, let me know.

 

[10ACbrew]

Kindogg hit it perfectly as the ad was meant for their current followers.
Now, from a marketing standpoint, what does that show?
1. AB actually has someone in their employment or a contractor they are paying who realizes and acknowledges they are losing business to craft breweries.
2. Their marketing department has it's head in the sand. Seriously, American capitalism is about expanding the market. All these guys are doing is trying to "stop the bleeding". That can't and won't last forever.
3. Some of those long time lite beer drinkers will probably try a craft beer after that ad and realize they have been missing out. On the other hand, I doubt any craft beer drinkers are going to feel compelled to go out and buy a case of "The King of Beers". End result, more loss of market share for AB.
Got to love it! Free advertising for the craft beer world... All on AB's dime!

 

[Grossy]

@evanmars
On comments, poor grammar and typos are acceptable, (up to a certain point).
In professional journalism they are not. Since MS Word automatically points out poor grammar, I have to believe this is another article written on a "Smart" phone.
Smart Phones... making people dumber since the year 2000.

 

[CBXBob]

I agree that the commercial wasn't really "aimed" at the craft beer drinker, but to reassure their base consumer that drinking Bud is "cool". They are losing market share, they are pandering to their base to slow the bleeding and keep as much profit as possible. Like the Ninkasi ad said, "craft is the future of beer". You know it, I know it, and they pay people to tell them about it.