I don't like a ton of sulfate, and the pale ale profile has 300 ppm or so, so never actually do a "profile". The idea is to make a beer that tastes great to you, not to actually hit a profile.
I go with the "less is more" approach and just do calcium of 75 ppm or so, sulfate of 75 or so, and chloride of 120 or so for my NE IPA.
For other pale ales and IPAs, I tend to go with the same amount of calcium, a higher sulfate (135-150) and less chloride, about 50-60 ppm.
Target a pH of 5.3 or so, a little higher is fine also. That's about it!