girlscantell
Member
Some good discussion here. However, private equity does not invest "from the startup phase". That's venture capital. The next stage is growth equity, once companies start generating real revenue. Then there's private equity. Private equity invests in mature businesses with consistent revenue, and preferably positive cash flow. And yes - the investment is to make money on an eventual exit, either through a sale or public offering.
Castanea probably got a pretty good deal - that is, likely bought into the business at a lower multiple than what ABI and other big boys have been paying - and I'm sure has ideas on how to expand the business (internationally, for example), not just cut costs. But they will probably do that, too. Guessing they'll be doing some heavy research on what works (intersection of what consumers buy most and highest margin SKUs) and what doesn't, which will probably result in a culling of current money-losing labels and a reduction of their more experimental releases. Doesn't hurt that Tom First, one of the founders of Nantucket Nectars (who sold to Cadbury Schweppes), is an operating partner at Castanea.
I'm sure they did the analysis on "most likely eventual targets for a strategic acquirer in a consolidating industry" and the Bruery bubbled up to the top. Good size, well-known brand (which Castanea hangs their hat on), unique offerings. There were probably other candidates, maybe they looked at Founders as well.
Either way they're likely hoping for 1-3 year max hold and then sell to a strategic, who typically pay much higher multiples than financial buyers (SYNERGIES, MAN!). No shortage of exit partners, the ones we all know. ABI, Heineken, Duvel, etc.
Castanea probably got a pretty good deal - that is, likely bought into the business at a lower multiple than what ABI and other big boys have been paying - and I'm sure has ideas on how to expand the business (internationally, for example), not just cut costs. But they will probably do that, too. Guessing they'll be doing some heavy research on what works (intersection of what consumers buy most and highest margin SKUs) and what doesn't, which will probably result in a culling of current money-losing labels and a reduction of their more experimental releases. Doesn't hurt that Tom First, one of the founders of Nantucket Nectars (who sold to Cadbury Schweppes), is an operating partner at Castanea.
I'm sure they did the analysis on "most likely eventual targets for a strategic acquirer in a consolidating industry" and the Bruery bubbled up to the top. Good size, well-known brand (which Castanea hangs their hat on), unique offerings. There were probably other candidates, maybe they looked at Founders as well.
Either way they're likely hoping for 1-3 year max hold and then sell to a strategic, who typically pay much higher multiples than financial buyers (SYNERGIES, MAN!). No shortage of exit partners, the ones we all know. ABI, Heineken, Duvel, etc.