Upland is getting killed because they are charging $250 without $250 (or even close to it) worth of tangible value. Bruery prices with/without discount, merch price, etc leave maybe $50 up in the air (though i would guess that the new/included beer is probably very expensive), but Upland's $250 plan for 2 glasses, a funk-fest ticket, and maybe some other small events but ZERO beer is nuts (IMO), and I live 15 minutes from the brewery. And their excuse about discounts/etc not being allowed is laughable, as they also have a "mug club" that discounts pours of on-tap beer (or rather, you get a larger serving for the same price). They could at a minimum include "mug club" membership to the sour members for some added value and they don't, but i digress... In any case, i'm not very interested, as I think Uplands sours have gotten progressively worse over the last 3-4 years (especially at $25 a pop).