I always enjoyed Steve Jackson's Illuminati game and became an instant fan of Robert Wilson when I read the Illuminatus Trilogy. Then I sought out and quite enjoyed Principia Discordia. It fits with my strange view of the world, plus gives me a lot of material to search out names and I'm far better at making a drink that fits a name than I am at coming up with a name that fits a brew.
I plan to have a collection of neck labels randomly attached to my bottles, here's a few.
I'm trying to think of more mgt. phrases to have a larger variety of neck labels.
All I've got bottled so far is a batch of JAOM and a batch of English brown ale, with an English pale ale and a couple other meads fermenting.
Planned brews idea, though they still need recipes:
Lord Ravenhurst Porter (maybe Lord Ravenhurst blonde ale would be more discordian)
OM IPA
The Law of Fives (five hop varieties, five hop additions, 5% abv, either 23 or 5 srm, carry around in five packs)
SMaSH the T.S.O.G./Fall of the T.S.O.G. (Two-row, Simcoe, Orange peel, Ginger, though I don't know if I could call it a SMaSH or not with the extra flavors)
I think my names are relatively easy to search out for people to whom they aren't familiar.