So SWMBO and I were walking through Costco for our monthly stock pile this weekend, and I came across this bread that looked interesting. We're both on a "clean eating" diet for the next few months so we're paying close attention to the ingredients on things.
This bread was definitely marketed to someone seeking something healthy (I'll leave this up for interpretation). All the ingredients were whole wheat this, whole grain that, flax, water, etc. Nowhere did it say glucose, fructose, maltose, any of the common sugars or sugar substitutes. But, it did have corn starch and amylase listed as ingredients. Then I thought, "huh, don't those two make sugar?" So I check the Nutrition Facts and sure enough, the bread had 6g of sugar per serving. Granted, I'm not a culinary scientist, but I couldn't find anything else on the ingredients list that would have contributed to the sugars.
We can't eat sugar currently so I had to put it back (I make an exception for my homebrews, of course). But, this seems like a very savvy marketing ploy against seemingly educated health nuts (i.e. people who actually read the ingredients list). Am I right that this is where the sugars are coming from in this recipe? Has anyone else seen this before?
At the very least, I felt accomplished, having used my extracurricular studies in home brewing for a practical life application. At worst, I may have uncovered the biggest culinary conspiracy theory since... well I've never heard of any before, but maybe you know of one.
P.S. I'm kicking myself for not capturing the brand or type of bread it was. Next time I'm there I'll take a look again. I wasn't expecting it to be on their website, but I checked anyway and it wasn't there either.
This bread was definitely marketed to someone seeking something healthy (I'll leave this up for interpretation). All the ingredients were whole wheat this, whole grain that, flax, water, etc. Nowhere did it say glucose, fructose, maltose, any of the common sugars or sugar substitutes. But, it did have corn starch and amylase listed as ingredients. Then I thought, "huh, don't those two make sugar?" So I check the Nutrition Facts and sure enough, the bread had 6g of sugar per serving. Granted, I'm not a culinary scientist, but I couldn't find anything else on the ingredients list that would have contributed to the sugars.
We can't eat sugar currently so I had to put it back (I make an exception for my homebrews, of course). But, this seems like a very savvy marketing ploy against seemingly educated health nuts (i.e. people who actually read the ingredients list). Am I right that this is where the sugars are coming from in this recipe? Has anyone else seen this before?
At the very least, I felt accomplished, having used my extracurricular studies in home brewing for a practical life application. At worst, I may have uncovered the biggest culinary conspiracy theory since... well I've never heard of any before, but maybe you know of one.
P.S. I'm kicking myself for not capturing the brand or type of bread it was. Next time I'm there I'll take a look again. I wasn't expecting it to be on their website, but I checked anyway and it wasn't there either.
