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At this point it's a he-said, she-said situation.
I think even with paper it would continue to be.
So far, I've only seen one move that I would consider unethical or disingenuous
They both claim to have agreed to keep this out of "social media" and yet, all of this spurs from a Asheville local article where Innovative talked.
And the result being a "2-bit boycott" where product is removed from sales, petitions signed, product dumped, you know stuff that has no effect on a business.