Lazarous
Well-Known Member
eastoak said:selling the beer takes the control out of the brewers hands anyway. the brewer carefully crafts the brew then sells it to someone who may keep it in their driveway for 2 months then serves it at a party, what will people think? most people dislike the whole idea of scalping especially when the price is many times the original price but this brewer is charging at windmills.
Many breweries have specific criteria that the retailers they sell their brews to must accommodate, for example Russian River will not sell their beer (it may just be their bottles brews I'm not positive about keged beer) to distributors and retailers who do not agree to both ship and store the beer cold. I realize that your everyday consumer picking up a bottle from the bottle shop won't necessarily accommodate this but the point being a brewery does have some amount of control over how their product is treated, up until it is in the hands of the consumer that is